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General News Star to launch HD lifestyle channel for African audience on 27 Aug
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[Image: star_life_digital_logo-cover.jpg]

MUMBAI: Star India is expanding its presence in Africa with the launch of a brand-new HD lifestyle channel Star Life. The channel will be available on DStv, GOtv, and Openview from 27 August.

The new channel, which has been created exclusively for African audiences, will be a 24/7 English language channel showcasing a fusion of the very best family dramas, celebrity dance shows and blockbuster movies from Star’s famed library of A-List Bollywood movies, adapted in English for local audiences.

Star Life is appealing to a broader audience and brings to Africa extraordinary journeys of ordinary people, progressive storylines, inspirational characters and compelling dramas – produced to the highest international production standards.

Star Network SVP & business head UK/Europe & South Africa Gaurav Jandwani said, “At Star, we believe in creating stories for the world, stimulating imagination and showcasing the limitless power of ordinary people. We have seen the need for quality Indian crossover entertainment and with Star Life, we are proud to bring to Africa, engaging programming, in English, which will leave our viewers inspired, rejuvenated, moved and delighted. We are delighted to partner with DStv and Openview, the best platforms in the region, making Star Life the most widely available channel in its genre in southern Africa.”

South African audiences will have the channel available in High Definition but DStv viewers outside of South Africa will only receive the channel in standard definition. Star Life will be available on DStv Channel 167, GOtv Channel 23 and Openview Channel 110.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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