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General News Sun TV Network to launch Marathi GEC once Sun Bangla breaks even
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MUMBAI: Sun TV Network will launch its Marathi GEC Sun Marathi once its Bengali GEC Sun Bangla breaks even, the company’s management said during an earnings conference call to discuss Q3 results.

“Once we are able to successfully establish ourselves in Bangla and the breakeven there, we will — we’ve already started some background work for other markets, like we mentioned in the past, Marathi. So we will foray into the market,” a company official told the analysts.

Last year, Sun TV Network had forayed into the Bengali market with the launch of Sun Bangla on 3rd February 2019. The channel has completed one year of operations.

With an estimated investment of Rs 150 crore, Sun Marathi was expected to launch by the end of the calendar year 2019. Subsequently, the company’s management had indicated that the launch of Sun Marathi might get delayed as the market conditions were not ideal.

The company had put the launch Sun Marathi on hold due to the economic slowdown and the implementation of the new tariff regime, which had an impact on the reach of the channels as well as the ad revenue.

“See, that is because of the kind of situation which now exists. Because we all had our view of the Indian economy booming and firing on all cylinders, so we are treading with caution now. We’re unlikely to go and make a big splash at this point in time. So — well, please wait until we — you’ll hear from us. For the time being, it’s put on hold,” Sun TV Network Group CFO SL Narayanan had told analysts during Q1 earnings conference call when queried about the delay in Sun Marathi launch.

In an earlier conference call, Narayanan had stated that the final call on Sun Marathi launch has not yet been taken. “On Sun Marathi, we’ve not taken the final call on the launch date. But there is some work happening, but it has not gone into a complete activity,” Narayanan had stated.

The company was expecting Sun Bangla to break even in two years from launch. After making Sun Bangla profitable, the company had plans to expand into other genres. The company was targeting a 10% market share for Sun Bangla. It had earmarked Rs 150 crore investment for Sun Bangla.

“As of now, our focus area is the Bengali general entertainment channel. We are looking at a substantial market share and by the end of the second year, we should break-even here,” Narayanan had said at the time of Sun Bangla launch.

Televisionpost
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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