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General News  TATA Docomo offers Free Live Cricket on Mobile TV
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<img style="margin: 0 0 0 10px; float: right;" src="http://teleguru.in/wp-content/uploads/2010/11/tata-docomo-3g-life.jpg"/>Tata Docomo is leaving no stone unturned to coax people to try out 3G service and get hooked as preemptive measure before others [other operators ] get in. After offering free trial of 3G services, now company tries to capitalize on ongoing cricket series.

Now all the Tata Docomo 3G customers in cities where 3G service is launched can watch free live cricket matches of ongoing series for 10 hrs on match days. One day matches are being broadcasted live on Doordarshan which is one of the channels in Mobile Tv bouquet of Apalya Mobile Tv. Tata Docomo will not charge any data download charges too. The service will be available for freeonly on match days and will start half an before of the match and will last uptill half an hour after the match.

In order to avail the offer ,the customer has to agree to subscribe to Rs.30 weekly pack . Once the offer is availed the users will be moved to Rs 30 weekly plan. Though the customer has the option to unsubscribe once offer is availed.

My Take on this offer:

Tata Docomo shouldn’t have put the precondition of consent to Rs.30 weekly plan. It should have been given purely as promotional offer without any rider attached. This catch may put the consumer off and label the offer as money sucking strategy of the company. Moreover giving just 10 hrs free is not a big deal when some other companies like doesn’t charge anything for data download in mobile Tv.

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