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General News TV18’s general news channels under ETV transition to News18 brand
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MUMBAI: TV18 Broadcast has completed the rebranding of ETV branded general news channels to News18.

The channels that have been rebranded include ETV Urdu, ETV Uttar Pradesh/Uttarakhand, ETV Madhya Pradesh/Chhattisgarh, ETV Rajasthan, ETV Bihar/Jharkhand, ETV News Bangla, ETV News Odia, ETV News Kannada, and ETV News Gujarati.

These channels will now be called News 18 Urdu, News18 Uttar Pradesh/Uttarakhand, News18 Madhya Pradesh/Chhattisgarh, News18 Rajasthan, News18 Bihar/Jharkhand, News18 Bangla, News18 Odia, News18 Kannada, and News18 Gujarati.

The broadcaster had got the approval from the ministry of information and broadcasting (MIB) to rebrand the channels in 2017.

“After almost 2 years, the journey of rebranding our general news portfolio of 16 channels is complete today,” Network18 president strategy, product & alliances Avinash Kaul said on his Twitter account.

The process to bring the news channels under News18 brand started with CNN IBN getting rebranded CNN-News18 following the renewal of brand licensing deal with CNN.

After CNN-News18, the company launched three regional news channels last year under News18 brand namely News18 Tamil Nadu, News18 Kerala and News18 Assam/North East. Subsequently, Hindi news channel IBN7 became News18 India. ETV Haryana/Himachal was rebranded as News18 Punjab/Haryana/Himachal.

With the rebranding complete, the news network has been christened News18 Network with 16 news channels across 15 languages under its belt. The network has 1200+ reporters and 67+ crore viewers.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
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