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General News Tata Communications launches Wi-Fi+ to offer affordable calls, texts for roaming...
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Tata Communications launches Wi-Fi+ to offer affordable calls, texts for roaming customers

NEW DELHI: Tata Communications, a part of the Tata Group, Tuesday introduced Wi-Fi+, a new Wi-Fi cloud communication solution to enable telcos' customers to seamlessly access the internet for calling, messaging, and data applications. 

At a cost of a few dollars per month per user to mobile network operators, Wi-Fi+ enables mobile network operators to bring their customers unlimited calling, messaging and data over high-quality, secure Wi-Fi, the company said in a statement Tuesday. 

Through access to more than 21 million Wi-Fi hotspots globally, Tata said that the new solution allows telecom service providers to offer their customers a high-quality mobile experience at home or abroad and generate additional revenues from Wi-Fi services. 

Mobile operators are losing roaming revenues from roaming customers, with around half choosing to cut down on making calls (53%) sending texts (43%) and using data (45%) abroad for fear of bill shock. 

Wi-Fi+, according to the company, enables MNOs to offer their customers access to high quality Wi-Fi connectivity with no upfront investment, whilst at the same time growing their revenues through extended OTT services, including Wi-Fi calling and messaging. 

The new solution harness Tata Communications' Cloud RTC expertise and iPass's at more than 21 million Wi-Fi hotspots in more than 100 countries, creating a huge meshed network of borderless and global connectivity. 

"Wi-Fi+ marks the next step on our mission to enable truly seamless mobile communications on a global scale," Christian Michaud, Senior Vice President of Strategy, Product and Business Development at Tata Communications' Service Provider Group said. 

Michaud felt that the high cost of mobile data has put people off from using high-bandwidth applications such as video calling and music streaming services while on the move, and when travelling abroad, many users avoid making calls and texting too - resulting in loss of revenues for operators. 

"Our new solution tackles this issue head-on. It opens up new revenue streams for MNOs without capex investment, and allows users to keep in touch through voice, messaging and video, or even stream music - without fear of bill shock, both at home and abroad," the executive added. 

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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