Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Tata Sky’s unique activation #MyKindOfMusic where your thoughts convert to songs
Advertisement
#1
Imagine your thoughts to feature in a song by famous artists? Tata Sky Music+ brought a unique musical online activation where a diverse set of bands and musical talent from The Yellow Diary (@tydtheband) to Kanchan Daniel and The Beards (@KanchanDaniel1), Hriday Gattani to Sharma and The Besharams, lyrically portray your thoughts. Held live from 18th to 22nd October, across Twitter and Facebook, all the viewers had to do is answer the questions asked on the Tata Sky handle (@TataSky) with the hashtag #MyKindOfMusic.

image001

Based on responses, the selected bands and artists created the song from scratch in real time along with videos and uploaded online within 8-9 hours. Only the best responses were selected for the tailor-made songs.

In response to Tata Sky’s daily dose of questions, a total of 10 songs were created in the last four days amongst the 4 bands. These music videos have garnered over a million engagements. The most popular of the lot was the Day Dream song by The Yellow Diary which has crossed the 50,000 views mark.

It was a 4 day-social marathon, 4 bands, 10 music compositions, real time music & video production, live behind the scene videos, 8 genres and 4 never been done 360 degree videos!

Some popular comments that made it to become songs were:

1)      Question: Games you have played in your childhood?

Answer: Hide and seek, Long jumps, Song by The Yellow Diary: Games we played

2)      Question: The funniest nickname you have heard?

Answer: Golu, Chintu, Song by Sharma and The Besharams: Nicknames

3)      Question: What are the things you do in the rain?

Answer: Jumping in the rain, Romance, Play with my friends, Song by The Yellow Diary: Things we do in the rain

These original albums in audio and video format will be available across Tata Sky’s social handles (YT, Twitter, FB), TataSky.com, Hungama website, apps and the recently launched Music+ service. #MyKindOfMusic comes immediately after Tata Sky’s recently launched its interactive service ‘Music+’, which offers Tata Sky subscribers exclusive access to a rich trove of music content (ranging from classics to latest launches) including music videos, concerts and artist interviews spanning a breadth of genres from international pop, country, rock and Indie music to jazz and blues, sufi, folk, nazms and ghazals. Subscribers of Tata Sky Music+ are now able to watch some of the biggest on-ground music events and festivals in the country from the comfort of their homes.

Wasn’t this a Jingalala idea!!

SOURCE: https://goo.gl/b8tmSI
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  DTH News: Tata Sky, Dish TV and d2h DTH operators offering instant credit. nairrk 0 15,416 05-01-2020, 06:15 PM
Last Post: nairrk
  DTH News: Instant credit on DTH: Videcon D2H charges, Tata Sky offers it for free nairrk 0 1,249 04-26-2020, 06:32 PM
Last Post: nairrk
  DTH Updates: How to get up to 4 months more on Tata Sky, D2h and Dish TV LTR DTH plans nairrk 0 954 08-04-2019, 09:27 AM
Last Post: nairrk
  DTH News: Tata Sky vs D2h vs Dish TV vs Airtel Digital TV: STB prices, features compared nairrk 1 1,666 07-07-2019, 02:54 PM
Last Post: Hassan Syed
  Update: Tata Sky and Airtel Digital TV offers free sports channels nairrk 4 1,588 03-25-2019, 12:07 PM
Last Post: nairrk
  DTH News: Monthly DTH bills to go down as Sun Direct and Tata Sky do away with network charges nairrk 0 718 02-14-2019, 12:42 PM
Last Post: nairrk
  DTH News: Star Sports 1 Kannada launches on Tata Sky, Sun Direct nairrk 0 2,120 01-02-2019, 06:56 PM
Last Post: nairrk
  DTH News: Tata Sky, ABP News emerge as India’s most attractive DTH, TV brands in 2018.. nairrk 0 940 12-27-2018, 12:51 PM
Last Post: nairrk
  DTH News: Zee Entertainment to convert free channels into pay Sathish 0 1,164 08-28-2018, 09:51 AM
Last Post: Sathish
  General News: Tata Sky woos cable TV customers in South through new ad campaign with Nayanthara nairrk 0 994 05-07-2018, 11:33 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement