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General News The growth of DTH in India
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MUMBAI: Dish TV, Videocon d2h and FreeDish. These were the three names that dominated India’s DTH sector headlines in 2016. The Essel Group’s Dish TV India is likely to forge the mother of a merger, (if permitted by shareholders and government departments) with another fast-growing rival -- the Dhoot family led Videocon d2h even after denying it throughout the year.

Further Vidoecon d2h was the second player in the Indian television carriage ecosystem that reported a net profit after tax or PAT– this was for the quarter ended 30 September 2016 or Q2-17. The other player that had started reporting PAT much earlier was Dish TV.

And, the public broadcaster Prasar Bharti-owned FreeDish increased its capacity allowing the number of channels to grow from 80 to 120 to reach India’s hinterlands and hence generate larger subscription numbers.

As per the last available exact data from a government website, the total number of active DTH subscribers in India was 55,981,376 as on 31 December 2015. The number of active DTH subscribers of Airtel was 11,343,424 with a market share of 20.26 per cent of the total number of active DTH subscribers in the entire country; the number of active DTH subscribers of Dish TV was 13,952,866 with a market share of 24.92 per cent of the total number of active DTH subscribers in the entire country. Among all the pay DTH Operators in India, Dish TV had the largest number of DTH subscribers as on 31 December 2015 and was the market leader.

The number of active DTH subscribers of Reliance was 1,786,705 as on 31 December 2015 and its market share was 3.19 per cent of the total number of active DTH subscribers in the country. Among all the DTH Operators in India, Reliance had the smallest number of DTH subscribers.

The number of active DTH subscribers of Sun Direct was 5,698,544 as on 31 December 2015 and Sun direct had a market share of 10.18 per cent; the number of active DTH subscribers of Tata Sky was 12,045,410 which had a market share of Tat Sky was 21.52 per cent; the number of active DTH subscribers of Videocon D2H was 11,154,427 and its market share was 19.93 per cent of the total number of active DTH subscribers in India

With rise in disposable income and increasing number of digital pay-TV households, India is the most compelling market for DTH services. With around 28 lakh or 2.8 million subscribers added in the first quarter of fiscal 2017 (Q1-17), DTH households at a gross level crossed over 9 crore or 90 million by 30 June 2016 as per TRAI data.

The DTH industry in India has added about 14 lakh (1.4 million) active subscribers in the quarter ended 30 September 2016 (Q2-17, current quarter) as compared to the immediate trailing quarter (Q1-17). The number of active DTH subscribers in the country increased to 6.19 crore (61.9 million) as compared to 6.05 crore (60.5 million) in Q1-7. TRAI had reported 4.05 crore (40.5 million) active subscribers for the corresponding year ago quarter Q2-16.

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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