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General News Times Internet launches live interactive show ‘BrainBaazi’
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MUMBAI: Times-Group-owned internet media company Times Internet has launched an interactive live gaming and entertainment show ‘BrainBaazi’ on mobile.

The show follows on the heels of Times Internet’s digital strategy and reimagines live video entertainment. Audience participation is facilitated through a downloadable app, currently made available on the Play Store for Android devices.

Times Internet CEO Gautam Sinha said BrainBaazi is a completely new format for video entertainment with real participation from the people who watch it.

“We’ve built BrainBaazi to scale, using the latest and strongest technologies. We have carefully put together a stack of codecs along with the proprietary handling of cues and quiz payloads to ensure real-time delivery of video and questions to millions of users with high diversity in devices and bandwidth,” Sinha added.

Sinha further stated that the company aims to ensure that the show wider reach. “Our hope is to see this become the first true primetime show for millennials, with a reach that is competitive with television, and the engagement of an immersive digital product,” he noted.

BrainBaazi is built for India with a deep understanding of the nuances of its consumers and the infrastructure. “It’s a major technical challenge to be able to have a real-time, responsive, live show at that scale, every day, and we’re excited to put our platforms to the test,” said Sinha.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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