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General News Twitter launches first fashion emoji for India
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MUMBAI: Twitter has joined the fashion fraternity for the upcoming fashion extravaganza, Lakme Fashion Week (LFW) Winter/Festive 2017.

Twitter debuted a custom LFW emoji, a special fashion insider crew #FashionFlock, and live HD broadcast of the runway shows on Periscope to bring fashion aficionados the best of Lakme Fashion Week (@LakmeFashionWk).

The new emoji with Lakme Fashion Week is the first ever fashion emoji for India, with a local spin. The emoji represents a chic ‘desi’ outfit and can be activated by Tweeting with the hashtags #LakmeFashionWeek, #LFW2017 and #FashionFlock.

The emoji is going live from 16 August, which is the first day of fashion week.

Additionally, Twitter is also launching #FashionFlock in India for the first time, bringing together ten fashion insiders from fashion designers, makeup artists, and other prominent personalities, to give live updates from #LakmeFashionWeek to fans on Twitter.

Attendees of the event and fashion fans around the world are invited to tweet during the week using the hashtag #FashionFlock to follow or join the conversation on Twitter, and get closer to the shows that matter most to them.

Here’s a list of accounts that will be Tweeting out exclusive #LakmeFashionWeek content with #FashionFlock:


In addition, the fashion community on Twitter will have front row access to select high profile runway shows through Live HD broadcasts via Periscope. Twitter will be live-streaming the runway shows of the following designers from @LakmeFashionWk:

● Ritu Kumar (RituLumarHQ)

● Masaba (@MasabaG)

● Manish Malhotra (@ManishMalhotra)

● Nachiket Barve (@nachiketbarve)

Twitter India head of Music & Lifestyle partnerships Keya Madhvani said, “Twitter is the best place to see and talk about what’s happening in the world of fashion. Everyone wants to know more about the latest styles at LFW, about the who’s-who, what they are wearing and who they are wearing. With the first fashion emoji in India, #FashionFlock and Live HD broadcasts via Periscope, we aim to provide digital front row access to this close-knit community bounded by the love of design and all things fashion”.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
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