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General News Vh1 to air ‘Vh1 Inside Access with MissMalini’ S2 from 11 Feb
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MUMBAI: English music channel Vh1 bringing back ‘Vh1 Inside Access with MissMalini’ for another season from 11 February.

Hosted by Malini Agrawal, the show witnessed tremendous success in its premiere season giving viewers access to interviews with leading celebrities, larger than life music concerts and the scoop on the best gossip.

‘Vh1 Inside Access with MissMalini’ season 2 will not just give viewers a sneak peek into the country’s music and entertainment space but will also get them access to some of the most premium and specially curated events and experiences across the country. In the second season, the show introduces a new segment #GetTheScoop, spilling the latest trends from social media.

To dial up engagement for ‘Vh1 Inside Access with MissMalini’, Vh1 is all set to launch a one of a kind marketing campaign ‘Get Inside Access’ providing 10 weeks of 10 special ‘Inside Access’ offers in partnership with leading premium brands like JCB and outlets like Hard Rock Café, Out of The Blue & Smaaash to present viewers with the ultimate ‘Inside Access’.

The brand is launching 1 big contest each week starting with Vh1 Inside Access to Vh1 Supersonic 2018– With an exclusive backstage tour to meet the artists.
With a new offer each week ranging from Inside Access to free makeovers with JCB stylists, All Day Long Happy Hours at Bombay Bronx and a chef curated free 8 course meals with Out of the Blue; viewers will enjoy the ultimate Inside Access with this Vh1 Initiative. Adding spunk to the consumer experiences, Vh1 will provide Inside Access to an internship with one of the most successful female entrepreneurs in the entertainment industry, Malini Agrawal aka MissMalini.

Commenting on the launch of the latest season, Viacom18 Programming Head – English Entertainment Hashim D’Souza said, “Keeping true to its promise, Vh1 has always brought the best of International music, entertainment and lifestyle to its viewers. We constantly aim to create engaging content by introducing original shows and giving our viewers an opportunity to experience the best on air and on ground. After receiving an overwhelming response to the first season of Vh1 Inside Access with MissMalini, we’re elated to launch its second edition and are confident that the show will be well received by our viewers.”

Vh1 will also bring international English content to its viewers with Promposal beginning 12 February, and Vh1 Lovepalooza, a Valentine’s Day Special on 14 February. In addition, it will also air the 2018 Brit Awards exclusively on 26 February.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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