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General News Viacom18 identifies digital, regional, local IP creation as future engines of growth
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[Image: viacom18.jpg]MUMBAI: From being a three channel and one line of business network in November 2007, Viacom18 has grown to 44 channels and five lines of businesses in the last 10 years.

Moving forward, the media company has identified regional space, subscription video on demand (SVoD), and creation of more local IPs in different verticals from TV to live entertainment as the new growth engines to take the company to new heights.

Having identified regional TV and digital SVoD as the new growth areas, Viacom18 is expanding in these two areas with the launch of a Tamil GEC Colors Tamil in February 2018 and a premium offering of its VoD platform Voot in mid-2018. The company also plans to offer original regional content on Voot.

The company will also dial up its thrust on regional movies through its motion pictures arm Viacom18 Motion Pictures. In the kids’ ecosystem, the company is expanding its footprint by taking its homegrown characters to the silver screen, digital via Voot Kids, L&M and live events.

Viacom18, which completed its 10th anniversary on 6 November, has charted a 40X growth in top line over the last decade from Rs 80 crore in 2007 to Rs 3100 crore in 2017.

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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