Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Viacom18 to bring Rishtey Cineplex, Rishtey under Colors umbrella from 1 Mar
#1
Advertisement
[Image: Colors-Cineplex-Rishtey.jpg]

MUMBAI: Harnessing the power of brand Colors, Viacom18 is set to bring its Hindi movie channel Rishtey Cineplex and the Hindi general entertainment channel Rishtey under the Colors umbrella. Assuming their new identities 1st March onwards, the channels will be known as Colors Cineplex and Colors Rishtey respectively. Amped up with new content, the channels will be establishing themselves as premium urban entertainment destinations available on a pay model.

After having positioned itself as a leading mass Hindi movie channel, Colors Cineplex in its reinvigorated avatar will woo the viewers with its powerful line-up of blockbuster films and content-around-content formats. Colors Rishtey on the other hand, will showcase recent and popular shows from Colors’ vast content library, like Naagin Season3, Dance Deewane, Bigg Boss, Madhubala along with newly introduced original series like Navrangi Re! and Hum Saaf Saaf Hai.

Speaking about the new identity of the channels, Viacom18 Head – Hindi Mass Entertainment & Kids TV Network Nina Elavia Jaipuria said, “The idea is to expand the aegis of brand COLORS and strengthen Viacom18’s Hindi Mass Entertainment portfolio drawing in more synergies. Colors has established itself as a household brand in just a decade and it was a logical move to consolidate the mass entertainment channels under its iconic clout.”

“The new identity of the channels with golden hues and the archetype petal will convey the continuing evolution and growth of our business while also fortifying our bond with the viewers of the Colors Family. So far, the trend and consumption on both the channels have been extremely encouraging and now with the scaled-up movie library along with its premium positioning, we are confident of breaking new ground,” she further added.

Colors Cineplex has acquired the most anticipated films of the year like, Brahmastra, Student of the Year 2, RAW, Drive, The Body, Thackeray, Fraud Saiyaan and many more. The line-up also includes Hindi dubbed version of blockbuster regional films like Mani Ratnam’s Chekka Chivantha Vaanam (Tamil), Kadaikutty Singam (Tamil), Kavacham (Telugu), Junga (Tamil), Charlie Chaplin (Tamil) and Seetharam Kalyana (Kannada).

The existing library also contains compelling films like Padmaavat, Bajirao Mastani, Andhadhun, Kabhi Khushi Kabhie Gham, Kuch Kuch Hota Hai, Ae Dil Hai Mushkil, Om Shanti Om, Main Hoon Na, Badrinath Ki Dulhania, Gabbar is Back, Yamla Pagla Deewana 2, Special Chabbis, Airlift, Rangoon, Force 2, R…Rajkumar, Ajab Prem Ki Ghazab Kahani, Kapoor and Sons, Ki & Ka, Pyaar Ka Punchnama 2, Bazaar amongst others.

Apart from the morning, matinee, prime-time and weekend line-up of impressive Hindi films and hot-selling South Indian dubbed content, Colors Cineplex will showcase byte-sized content like, ‘Teetar mausi’ – a gossip section that will spill the beans on celebrities; ‘Dialoguebaazi’, where popular dialogues from various films will be mashed up using animated kinetic typography. In addition to this there will be vignettes of various film festivals, behind the scene trivia and coverage of exclusive RedCarpet extravaganzas among many other interesting concepts.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Colors launches AR experience for Bigg Boss on Instagram nairrk 0 126 12-03-2019, 11:06 PM
Last Post: nairrk
  General News: Vh1 India, Colors Infinity to air round 16 of Carabao Cup nairrk 0 126 10-30-2019, 11:05 AM
Last Post: nairrk
  General News: Colors Tamil’s game show based on KBC will be an all-women edition nairrk 0 106 10-29-2019, 12:22 PM
Last Post: nairrk
  Update: Viacom18 revises a-la-carte price of Colors, Colors Kannada to Rs 12 nairrk 0 121 10-14-2019, 12:32 PM
Last Post: nairrk
  General News: Star World to bring back ‘Koffee with Karan’ in a new avatar nairrk 0 170 08-30-2019, 11:06 PM
Last Post: nairrk
  General News: Colors partners with UC Browser to promote ‘Ram Siya Ke Luv Kush’ nairrk 0 234 08-19-2019, 07:25 PM
Last Post: nairrk
  General News: Colors Tamil to spruce up prime-time line-up with new fiction show ‘Myna’ nairrk 0 322 06-07-2019, 10:19 AM
Last Post: nairrk
  General News: Viacom18 to launch Colors Gujarati Cinema on 1 June nairrk 0 264 05-29-2019, 07:29 AM
Last Post: nairrk
  General News: Viacom18 acquires TV rights for Hindi version of Rajnikanth’s ‘Petta’ nairrk 0 275 05-15-2019, 07:02 AM
Last Post: nairrk
  General News: Colors Tamil looks to strengthen its footprint in TN market nairrk 0 246 05-08-2019, 10:13 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement