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General News Viu, Star Suvarna to simulcast talk show McDowell’s No1 Yaari with Shivanna
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[Image: AEuFKYo.jpg]MUMBAI: Vuclip-owned video on demand (VoD) platform Viu has teamed up with Kannada GEC Star Suvarna to simulcast talk show McDowell’s No. 1 Yaari with Shivanna on 25 February at 8 pm. The new talk show hosted by Shivrajkumar is being launched in collaboration with Mindshare & Group M.

Earlier, Viu had partnered Star Maa and Colors Marathi to launch Telugu and Marathi version of the show with stars Rana Daggubati and Swwapnil Joshi respectively.

The show brings together for the first time as guests, Sandalwood stars and their real-life BFFs who will share their behind-the-door secrets, friendship defining moments and play interesting games with Shivrajkumar, while the fans will be treated to some never seen before videos and the audience, get to ask their favorite stars questions to know them better.

Elaborating on the show, Viu India head of monetisation & distribution Sameer Gogate said, “With an endeavour to show premium content, we at Viu are extensively establishing content franchises that will appeal to the millennials nationwide. The franchise ‘No. 1 Yaari’ is one such exciting addition to our original content library that brings fans in touch with the personal life of popular celebrities. After Success of the show in Telugu, we are glad to extend our long-standing partnership with Group M as we expand our content library with yet another engaging show hosted by an Iconic superstar of the Kanada film industry.”

“It’s a great moment of delight for us to have Shivanna as the host for the very emotional and feel good show. It is a treat to see him with stars getting connected to one another and give the audience glorious joyous time on Sundays at 8 pm,” Star Suvarna spokesperson commented.

Shivrajkumar said, “No. 1 Yaari is a first of its kind entertaining show curated for the viewers that will help celebrate the spirit of brotherhood and friendship. I value friendship since it has been one strong support pillar in my personal journey. As much as the stars are public figures, they have a side that is still private and under wraps and my job will be to help them open up. I would love them to share how their friendships have shaped them as individuals as well as have the fans privy to some unrevealed fun and friendly moments from their lives.”

Commenting the new show, Diageo India Marketing Executive Vice President & Portfolio Head Amarpreet Singh stated, “Curating a show that is all about Yaari by joining hands with people who matter, was always on our agenda. With McDowell’s No. 1 soda No.1 Yaari with Shivanna we are excited to co-produce a show that brings you closer to such stories of brotherhood between renowned artists which is something audiences would look up to. Also, with this, we look to take a step forward in creating more engaging content to connect and engage with the millennials of today.”

Source:

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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