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General News Viu to adapt Endemol Shine’s crime drama ‘The Bridge’ for Asian markets
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[Image: 0RxkSPA.jpg]MUMBAI: PCCW-owned Vuclip’s premium video-on-demand service Viu is teaming up with production and distribution house Endemol Shine Group to produce a localised, ten-episode adaptation of global crime drama ‘The Bridge’ in which a body is found on the border of two countries, forcing an investigator from each country to work together to solve the case.

The series is expected to shoot in July and begin airing in Malaysia and Singapore later this year. Casting has not yet been announced. The Bridge (Bron/Broen) was originally created and written by Hans Rosenfeldt as a joint production of Sweden’s Filmlance International, part of Endemol Shine Group and Denmark’s Nimbus Film.

The Bridge (Bron/Broen) was produced in co-production with Sveriges Television, DR, ZDF German Television network, ZDF Enterprises Gmbh, Film i Skåne, NRK, Copenhagen Film Fund, Lumiere Group, Stiftelsen Ystad Österlen Filmfond, with from Norvision and in co-operation with Malmö Stad.

The original has aired in more than 188 territories/countries and spawned localized remakes in the U.K and France, the United States/Mexico, Germany/Austria and Russia/Estonia. The series offers a unique opportunity for localization, given the charged premise.

In the Viu Malaysia adaptation, a body is left on the border of Singapore and Malaysia. Two investigators, one from each country, must work together to catch a killer bent on highlighting social problems that they think are plaguing people on both sides of the border.

This adaptation will take that premise and make it unique for the local audience, appealing to the diverse arrays of people, cuisines, and ethnicities that call this area home, highlighting both the diversity and similarity between the two countries. This will affect every aspect of the series, with both sides speaking local languages.

Viu Malaysia country manager Kingsley Warner said, “Viu previously achieved success in adapting popular entertainment to emerging markets when it brought the CBS Hollywood Squares format to audiences in India, releasing Tollywood Squares. Today’s news is in that same vein and we believe that working with Endemol Shine to tell this gripping story, while also making it uniquely our own, will captivate our viewers.”

Endemol Shine International chief executive Cathy Payne said, “Partnering with Viu is a natural fit for us, given it’s the leading OTT in Southeast Asia. We expect the premium format of The Bridge to resonate strongly in this region.”

The creator and Filmlance MD Lars Blomgren said, “The Bridge is a compelling and thrilling scripted format that has a truly global appeal and significance, we are excited to see how another saga unfolds in this first adaptation for Asia.”

Source:

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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