Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Vodafone Idea inks content partnership with hoichoi
#1
Advertisement
MUMBAI: Telecom operator Vodafone Idea has inked a strategic partnership with Bangla entertainment content provider hoichoi to offer customers access to hoichoi’s exclusive digital content. Both Vodafone and Idea customers will be able to enjoy the content on Vodafone Play and Idea Movies and TV app respectively.

The offering comes with existing Original content that includes Original shows and movies along with recently announced 30 Original shows and 12 Original movies for the next one year. Some of the top shows like Byomkesh, Hello, Cartoon, Dupur Thakurpo and Charitraheen are dubbed in Hindi and Tamil to reach out to an audience beyond Bengalis.

Commenting on the partnership, Vodafone Idea chief marketing officer Sashi Shankar said, “We always strive to delight our customers with entertainment on-the-go and offer them enriching content. This partnership further strengthens our content proposition and our commitment to offer the best to our customers. Video and vernacular are the new drivers of growth in internet consumption today, especially in non-metros. Increase in availability of regional content has added new demographics of video consumers, thus giving rise to a mammoth increase in video consumption. We are delighted to welcome to this burgeoning mass of video consumers by them offering high quality regional content on Idea’s Mobile apps.”

hoichoi co-founder Vishnu Mohta said, “hoichoi and Vodafone Idea have joined hands to deliver unique content by reaching out to a wide customer-base, which Vodafone Idea has. Providing non-stop entertainment is the mission for both of us; thus, opening our repertoire of Originals to stream on Vodafone Play will definitely garner positive response. We have also consciously decided to not let language be a barrier and dub some of our most-streamed shows in Hindi and Tamil. hoichoi has a vast array of Originals, we keep adding two-three every month, so there will be ample amount of shows and films to watch. This will pave the way for regional content to be widely recognised as well as be accepted around the nation.”

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: hoichoi to release new web series ‘Paap’ around Durga Puja nairrk 0 110 08-30-2019, 06:00 PM
Last Post: nairrk
  General News: ZEE5, ALTBalaji collaborate to co-create original content nairrk 0 199 07-29-2019, 06:08 PM
Last Post: nairrk
  General News: hoichoi to introduce horror-comedy web series starring Barkha Bisht nairrk 0 203 07-22-2019, 12:22 PM
Last Post: nairrk
  General News: SonyLIV beefs up content line-up with the launch of three new web originals nairrk 0 250 07-17-2019, 02:42 PM
Last Post: nairrk
  General News: Travel platform ixigo enters originals content space with web series ‘Zindagi Express nairrk 0 266 06-06-2019, 07:11 AM
Last Post: nairrk
  General News: hoichoi to stream ‘Charitraheen 2’ from 21 June nairrk 0 236 06-01-2019, 07:16 AM
Last Post: nairrk
  General News: SonyLIV expands offering by launching 4000 hours of Tamil, Telugu content nairrk 0 298 05-29-2019, 07:31 AM
Last Post: nairrk
  General News: hoichoi to stream its next original ‘Manbhanjan’ from 31 May nairrk 0 260 05-10-2019, 12:31 PM
Last Post: nairrk
  General News: ZEE5 Global unveils content in 5 international languages nairrk 0 284 04-25-2019, 02:08 PM
Last Post: nairrk
  General News: Hooq to localise its English-language content in Hindi, Tamil, Telugu by 2019-end nairrk 0 175 04-25-2019, 09:35 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement