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General News Vodafone launches private mobile recharge service for prepaid users
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NEW DELHI: Vodafone India, the country's second largest telco, has introdued its Private Recharge - a free of cost service for subscribers in Madhya Pradesh and Chhattisgarh.

The service enables users to recharge their mobile phones, without sharing their mobile numbers with retailers.

“The world is going Digital at a breakneck pace. With smartphones becoming the single most important storehouse of information, ensuring the privacy of subscribers by keeping their phone numbers private and protected, has gained paramount importance. As one of the leading telecom services provider in the circle, Vodafone is happy to bring Vodafone Private Recharge, a free of cost service that will make our customers feel more secure and empowered while recharging, enabling them to stay connected through their mobile phone 24x7, without any concerns," Mohit Narula- Business Head- MP & Chhattisgarh, Vodafone India, said.

Private Recharge allows women customers to recharge their prepaid mobile connection and pay their post-paid bills without revealing their mobile number at any retail outlet. The service has been designed considering security issues of women.

To avail the Vodafone Private Recharge option, a customer needs to send a toll free SMS ‘Private’ to 12604. It provides a 10 digit code to the customer that can be used for subsequent recharges till midnight of the same day. To recharge at any multi-brand outlet, the customer simply needs to share the 10 digit code instead of the mobile number with the retailer.

India's No 3 telco Idea Cellular earlier this week said that its private recharge feature that allows customers to keep their numbers private will be rolled out in all telecom circles in March this year. Idea's service was first launched in Kerala in August 2016 and is now available across 14 circles in the country.

Idea tied up with Mahindra Comviva for the launch of this electronic recharge service for women in 14 telecom circles of India.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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