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General News Voot’s three-pronged strategy for growth in 2018
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[Image: VOOT2-DOWNLOAD-APP-lockup-cover.jpg]MUMBAI: After having established its presence in the over the top (OTT) market, Viacom18-owned video on demand (VoD) service is gearing up for the next phase of growth.

In 2018, Voot will launch original web series in regional languages. It will also offer its kids content in multiple regional languages.

The VoD service will also enter the premium segment with the launch of its SVoD service.

It will also spread its wings to the international markets to cash in on the presence of Indian diaspora in key markets. The international launch will happen in the second quarter of 2018.

Voot is also enhancing its look and feel with a new logo and packaging. Voot’s new colour identity will be Purple. The colour has been chosen for being bold, high on energy and premium.

Regional focus

Voot’s regional strategy will see the platform launching Voot Regional Originals across four key languages Kannada, Tamil, Bangla and Marathi. So far, Voot has launched 10 originals in Hinglish.

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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