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General News Voot premieres second season of ‘Feet Up with the Stars’
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[Image: Final-Creative_FUTWS_Vicky-cover-430x242.jpg]

MUMBAI: Video on demand (VoD) platform Voot has launched the second season of its celebrity chat show ‘Feet Up with the Stars’. The show is presented by Nestlé KitKat and co-powered by OLX.

In this one of a kind intimate chat show hosted by one of India’s most celebrated fashion stylists and fashion Director Vogue, Anaita Shroff Adajania invites the stars to get all their sass, candour & designer pyjamas along. The platform will release a new episode of the show every Sunday.

All set to launch the second season, Viacom18 Digital Ventures Head of Content Monika Shergill said, “Voot is a young platform with a huge skew of younger audiences that are constantly craving for cool, trend setting original content. Feet UP with the Stars in its first season really cut through the clutter of chat shows due to its intimate atmosphere and for the first time very personal and cosy, in bed conversations with the Bollywood stars. Season 2 will take the sassiness of this Voot Original to the next level with the superlative line up of new stars and their candid conversations.”

Commenting on the comeback of the show, Conde Nast India Director of Video Anita Horam said, “With Feet Up with the Stars, we have used our unique vantage point and access to Bollywood A-listers to create a never seen before chat show format that gives viewers a chance to get to know a whole new & naughtier side of their favorite Bollywood A listers. Season 2 gets even bolder and better!”

Commenting on the association, Nestlé India GM, Chocolate & Confectionery Nikhil Chand said “We are delighted to associate with ‘Feet up with the Stars’, a show that resonates with the KITKAT’s belief of taking a break from the grind. With an array of stars, we are confident that Season 2 of the show will be loved by all.”

OLX Lead Digital Marketing and Customer Lifecycle Management Apoorv Pandey said, “OLX’s new brand logo and tagline – SET HAI is conceptualised to attract millennial population of India and therefore, VOOT becomes an ideal choice for its captivating content and growing viewership. With this integration, we unravel some really interesting aspects of the lives of some of India’s youth icons. Such integrations help us capture long lasting mind space of online video audiences. Original content in form of web-only series are extremely popular with the youth today and through this integration, we aim to seamlessly explain the concept of our new brand language effectively.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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