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General News WB to showcase 'The Lazarus Effect ' on World Aids Day, Dec 1
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Turner Broadcasting Asia Pacific will support World Aids Day on December 1 with the regional premiere of THE LAZARUS EFFECT, a documentary that raises awareness of the transformative effect of life-saving antiretroviral therapy (ART) on people living with HIV and AIDS in Africa.


Directed by Lance Bangs and produced by Spike Jonze, THE LAZARUS EFFECT will premiere on Turner’s WB movie channel in India and on truTV in Indonesia, Sri Lanka, Maldives, Singapore, The Philippines and Vietnam. The initiative is the work of (PRODUCT)RED™the Global Fund’s largest private sector contributor.


Highlighting the impact of the life-saving ART therapy on people living with HIV, THE LAZARUS EFFECT depicts people whose lives have been transformed from debilitating illness to a healthier, more stable life in as little as three months. It also shows how two antiretroviral pills a day that cost around 40 cents can reverse the devastating impact of HIV, bringing renewed hope and opportunity.


Sunny Saha, Senior Vice President and General Manager, Turner Entertainment Networks, Asia, said, “We are pleased to be supporting (PRODUCT)RED™ with this important initiative by leveraging the power and reach of our networks in Asia. THE LAZARUS EFFECT is a compelling documentary and we hope that its premiere on WB India and truTV across South East Asia will inspire action and support.”


THE LAZARUS EFFECT Premiere: Wednesday, December 1, 2010

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