Xiaomi becomes second largest smartphone brand in India: Canalys

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General News Xiaomi becomes second largest smartphone brand in India: Canalys

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04-28-2017, 10:02 AM

Chinese handset maker Xiaomi became the second largest smartphone vendor in India, accounting for 14% of shipments in the quarter, up from 3% a year ago. The company shipped 4 million units in the quarter, Singapore-based agency Canalys said in a note.

Xiaomi’s success in India is underscored by its online go-to-market strategy. Demonetization seems to have had no impact on it, as its target customer is young, Internet-enabled and primarily buys online,” said Canalys Research Analyst Ishan Dutt.

Samsung maintained its market share, shipping just over 6.0 million units. Sustained J-series shipments to its established offline distribution partners ensured that it stayed on top.

http://telecom.economictimes.indiatimes....s/58410516

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