Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News ZEE TV to expand programming hours
Advertisement
#1
[Image: screenshot_www_televisionpost_com_2017_01_19_09.jpg]MUMBAI: Aiming to ramp up eyeballs, Hindi GEC Zee TV is expanding its daily programming hours and bringing in some new content.

Currently, ZEE TV has four hours of daily primetime programming on weekdays, featuring eight fictional shows. From 6 February, the channel will be extending its original programing hours to four and a half hours daily with the launch of new romantic drama ‘Bin Kuch Kahe.’

The new show will air at 6.30 pm, every Monday to Friday. ‘Aji Sunte Ho’, which currently airs at 6.30 pm, will be shifted to 6 pm.

‘Bin Kuch Kahe’ is the story of a Punjabi mother who has single-handedly raised three daughters, each with a distinct personality of her own, and has hopes from each of them. The show follows the journey of youngest daughter Myra Kohli, who dares to defy and make her own rules.

Zee TV will also launch another romantic drama ‘Woh Apna Sa’ on 23 January at 10 pm. This will be its first show launch in 2017.

‘Who Apna Sa’, produced by Alchemy Films, will replace Zee TV’s existing show ‘Yeh Vaada Raha’. [Image: screenshot_www_televisionpost_com_2017_01_19_09.jpg]

In February, Zee TV will also launch the sixth season of its kids singing reality show ‘Sa Re Ga Ma Pa Li’l Champs’.

The channel currently airs three fiction shows—‘Kaala Teeka’, ‘Jamai Raja’, ‘Kumkum Bhagya’—six days a week. ‘Kum Kum Bhagya’ is the flagship show that draws maximum eyeballs and is a top five show in the Hindi GEC genre. The other shows featured during prime time are ‘Sanyukt’, ‘Zindagi Ki Mahek’ and ‘Ek Tha Raja Ek Thi Rani.’

Earlier, ZEEL MD Punit Goenka had stated that Zee TV intended to up its programming hours to around 30 a week. He also revealed the channel’s plan for current and coming financial years. Goenka stated that a new team was putting together a content pipeline for re-launch in the fourth quarter of this fiscal year itself.

Source:

___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: HBO US offers 500 hours of free content on HBO Now, HBO Go for limited period nairrk 0 334 04-07-2020, 11:26 AM
Last Post: nairrk
  General News: CNN-News18 curates special programming for Donald Trump’s India visit nairrk 0 290 02-19-2020, 07:01 PM
Last Post: nairrk
  General News: Zee Telugu to bolster programming line-up fiction show ‘Rama Sakkani Seetha’ nairrk 0 338 07-26-2019, 06:58 PM
Last Post: nairrk
  General News: India News to air special programming on Union Budget 2019 nairrk 0 373 07-03-2019, 09:16 AM
Last Post: nairrk
  General News: Star World fine-tunes its prime-time programming strategy nairrk 0 436 05-30-2019, 10:25 AM
Last Post: nairrk
  General News: Colors Marathi to refresh its programming line-up with new shows nairrk 0 521 05-20-2019, 10:21 AM
Last Post: nairrk
  General News: Epic Channel lines up curated programming to celebrate formation day of Maha, Guj nairrk 0 485 04-26-2019, 02:17 PM
Last Post: nairrk
  General News: Sony Yay! doubles down on its efforts to expand presence in kids genre nairrk 0 461 04-25-2019, 11:28 AM
Last Post: nairrk
  General News: BTVI adds new shows to its programming line-up for general elections 2019 nairrk 0 560 04-04-2019, 07:01 PM
Last Post: nairrk
  General News: Colors ventures into weekday afternoon programming with ‘Kitchen Champion’ nairrk 0 633 02-21-2019, 09:25 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement