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General News ZEE5 goes global with simultaneous launch in 190+ countries
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MUMBAI: Media conglomerate ZEEL has launched its digital entertainment platform ZEE5 globally in 190+ countries. ZEE5 launched on 14 February as a freemium service.

Outlining the global strategy, ZEE International and Z5 Global CEO Amit Goenka said, “As a global content company ZEE has always been at the forefront of bringing the best of Indian entertainment content to audiences around the world. With the launch of ZEE5 across 190+ markets, we have moved into the next phase of our growth story.

“Launching ZEE5 globally rather than in a staggered manner has been a conscious move in order to capitalise on the tremendous love and following the brand has amassed over the years overseas. This new chapter further strengthens us as a Media & Entertainment behemoth and reiterates our claim to the India story, bringing to our audiences around the globe an unrivalled content offering, using robust technology.”

Speaking on the soft launch, ZEE5 Global chief business officer Archana Anand said, “With over 1,00,000 hours of content across genres and languages, ZEE5 is the singular platform that Indians and South Asians have been waiting for. With the launch of ZEE5 globally, we intend to own the India peg completely and be the unequivocal go-to destination for Indian content for South Asians and beyond, wherever they may be.”

ZEE5’s content library comprises of over 3500 films, 500+ TV shows, 4000+ music videos, 35+ theatre plays and 90+ LIVE TV Channels across 12 languages.

The ZEE5 App can be downloaded from Google Play Store and iOS App Store. The service is also available on the web at www.zee5.com, as a Progressive Web App (PWA), and on Apple TV and Amazon Fire TV Stick. ZEE5 also supports Chromecast.

Freemium pricing model with both free and paid premium content (including Originals) to cater to a mix of audiences. Viewers who subscribe to the ZEE5 subscription pack will get access to the entire library of content using the limited period special subscription offer – pay 99/- for 2 months and 499/0 for a year. Offer valid till 31 st October 2018.

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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