Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News ZEEL all set to launch ‘Lo Control Back’ initiative
#1
Advertisement
MUMBAI: With an agenda of restoring viewers’ rights and encouraging them to demand their favorite channels from their operators, media conglomerate ZEEL is all set to launch a nationwide movement ‘Lo Control Back’.

A life-size TV remote control, symbolising the viewers’ ‘control’ over their entertainment choices and their entitlement to the freedom of selection will be used as a medium in actively calling out to people to demand and activate ZEE channels that they are currently missing out on.

The initiative kickstarted with a digital video designed to remind consumers what they’re missing out on if they do not take control of their entertainment choices and demand their favorite channels from their operators. In its wake, thousands of people have extended support to a petition demanding that their operators provide them with the Zee Family Pack.

With viewers unable to watch their favorite ZEE channels, the network is all set to make inroads into the lives of its viewers through the ‘Zee Gully show’ across Punjab, Gujarat, UP and Delhi to remind them of the entertainment they’re being deprived of.

Branded canters showcasing Zee primetime shows and Kahani Ab Tak capsules will kick-start their journeys from the hub towns and cover the entire state, getting viewers up to speed with their favorite shows. A robust radio plan will build excitement around the ‘Zee Gully Show’ that will be traveling across towns.

A bike rally led by Zee’s popular protagonists combined with door knocks and loudspeaker announcements will drive people to attend the grand culmination of this movement in Ludhiana, Chandigarh, Lucknow, Ahmedabad, and Delhi – LIVE concerts of Zee TV’s cult hit singing reality show Sa Re Ga Ma Pa Li’l Champs.

Speaking about the campaign, ZEEL CMO Prathyusha Agarwal said, “The core intent of the MRP regime is to provide freedom of choice to the consumers to pick and choose what they want to watch and bring in transparency and open market operations into the TV ecosystem. However, in the wake of its implementation, we see the limiting choices of 3-4 pre-configured operator packs defeating the very purpose of choice customisation.

“As a result, a viewer base of over 20 lakh households in Punjab that actively consumed ZEE have been impacted. Lo Control Back is an initiative to encourage viewers to reclaim their control over entertainment choices and demand their favorite channels from the operators. This ground surge, first for any broadcaster in India, will be taken across Punjab, UP, Gujarat, Delhi and will call out to the viewers through a social experiment, radio, influencer engagement, social media outreach, canter activations, rallies and big-ticket events to create a pull for ZEE.”

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Doordarshan partners with Amazon India to launch online souvenir store nairrk 0 125 05-14-2019, 12:52 PM
Last Post: nairrk
  General News: B4U set to expand its network with launch of two new channels nairrk 0 173 05-07-2019, 09:46 AM
Last Post: nairrk
  General News: GAIL India to launch four episode web series on environment nairrk 0 218 05-04-2019, 07:02 PM
Last Post: nairrk
  General News: Ronnie Screwvala’s RSVP all set to launch animated digital series for adults nairrk 0 219 04-26-2019, 02:21 PM
Last Post: nairrk
  General News: Aditya Pittie’s IN10 Media to launch two new TV channels, global SVoD service nairrk 0 224 04-02-2019, 06:58 PM
Last Post: nairrk
  General News: Star introduces six new bouquet packs, plans to launch Star Sports 1 Bangla by Mar nairrk 0 395 02-22-2019, 10:28 AM
Last Post: nairrk
  General News: ABCPL set to launch Hindi news channel TV9 Bharatvarsh in March nairrk 0 261 02-17-2019, 09:29 AM
Last Post: nairrk
  General News: Cartoon Network India partners Zapak to launch Ben 10 mobile game nairrk 0 323 01-17-2019, 07:03 PM
Last Post: nairrk
  General News: ZEEL reduces price of family pack bouquet by six rupees nairrk 0 380 01-17-2019, 03:04 PM
Last Post: nairrk
  General News: DD partners DST to launch DD Science, India Science initiatives nairrk 0 356 01-17-2019, 12:33 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement