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General News ZEEL inks co-production deal to remake ‘Pavitra Rishta’ for African audience
MUMBAI: Global Content Hub by Zee, the content syndication arm of ZEEL, has inked a co-production deal with Nigerian agency MACE to remake ‘Pavitra Rishta’ for the African audience.

The series titled ‘Deceptive Measures’ is currently under production and will air on Ghanaian broadcaster Multimedia Group’s channels Joy Prime and Adom TV.

‘Pavitra Rishta’ has travelled across more than 20 countries. The story revolves around a middle-class girl, who is not highly educated and yet handles her house impeccably. Everyone is dependent on her, however, it’s only her brother and her mother who one really value her. Her mother has the sole aim of finding a good alliance for her daughter.

The filming takes place across Kenya, Ghana, and Nigeria and the first season will have 52 one-hour episodes. Popular actors from Kenya, Ghana, and Nigeria will star in the series such as Michael Godson, Joy Jasmin Aygeman (Adomaa) and other actors from the 3 countries. The series will be directed by Uduak Obong.

This is the second African co-production from Zee. Khwaabon Ke Darmiyaan a sophisticated drama series about real estate tycoons starring African actor Ahmed Souane from the Ivory Coast. This 2016 co-production between Zee in Dubai and India with RTI from the Ivory Coast aired to great success, breaking rating records in the United Arab Emirates.

ZEEL chief business officer, International Ad Sales, Global Syndication and Production Sunita Uchil said, “Global Content Hub by Zee is thrilled to announce our special partnership with Nigeria’s MACE and Ghana’s Multimedia Group for the remake of our Indian programme Pavitra Rishta, sharing this beloved story with new audiences across Africa. It will be exciting to see how they adapt the series into their own identity. With this, we mark our foray in creating local programmes for local audiences. We also look forward to creating more partnerships throughout this continent.”

Airtel Digital HD Recorder / Kerala Vision Digital TV
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