Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News ZEEL inks multi-year content deal with Airtel
Advertisement
#1
MUMBAI: Media conglomerate Zee Entertainment Enterprises (ZEEL) and telecom operator Bharati Airtel have entered into a strategic alliance to curate innovative and compelling digital/OTT video content.

Under this strategic partnership, Airtel and ZEEL aim to bring millions of new users onto the digital content platforms driven by rapid adoption of smart devices and wider availability of high-speed data services.

Interestingly, the deal comes in the wake of ZEEL pulling out its content from Reliance Jio’s OTT app JioTV due to disagreement over pricing. ZEEL MD and CEO Goenka had earlier stated that the company will only do deals with telecom operators if it gets the right value for its content.

Airtel customers will get exclusive access to the premium content of ZEEL for over three years. The curated/select video content produced by ZEEL, including TV shows, original series and movies will be available exclusively on Airtel’s digital properties like Airtel TV, in addition to ZEE’s digital platform, ZEE5. This will enable Airtel’s mobile and home broadband customers to enjoy the differentiated content experience.

Read more:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  Update: Airtel Xstream adds Voot's content library to its platform nairrk 0 251 09-08-2020, 06:53 PM
Last Post: nairrk
  Update: Airtel Xstream service to be expanded in 50 more cities nairrk 0 186 08-28-2020, 06:35 PM
Last Post: nairrk
  General News: Reliance JioTV+ service launched with integrated content from 12 platforms nairrk 0 306 07-15-2020, 06:43 PM
Last Post: nairrk
  General News: Reliance Jio to offer one year of Disney+ Hotstar VIP subscription to its customers nairrk 0 330 06-06-2020, 06:08 PM
Last Post: nairrk
  Update: Airtel Xstream Box is now available at a discounted price nairrk 1 384 12-19-2019, 02:12 PM
Last Post: nairrk
  General News: Voot Kids adds best of pre-school content from CBeebies nairrk 0 361 12-04-2019, 06:39 PM
Last Post: nairrk
  General News: JioCinema inks content deal with Sun NXT to bolster its regional line-up nairrk 0 337 12-04-2019, 07:07 AM
Last Post: nairrk
  General News: ZEE5 unveils fresh content line-up for Nov nairrk 0 345 11-07-2019, 07:42 AM
Last Post: nairrk
  Update: Airtel launches ultra-fast broadband offering to take on JioFiber nairrk 0 402 09-11-2019, 10:49 PM
Last Post: nairrk
  General News: Airtel rebrands OTT app as Airtel Xstream, adds live TV channels from TV18, Turner nairrk 0 478 08-21-2019, 03:03 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement