Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News ZMCL plans to enter three regional markets in FY19
Advertisement
#1
MUMBAI: Zee Media Corporation Ltd (ZMCL) is planning to expand its regional presence with the launch of three news channels in FY19. The company plans to launch news channels in Kannada and Telugu in addition to a channel focussed at Assam-North East.

“We plan to expand into regions where we are not present. We are not present in North East and South India. We plan to launch Kannada, Telugu and Assam-North East focussed news channels in FY19,” ZMCL CEO regional news Purushottam Vaishnava told TelevisionPost.com.

Vaishnava said that the company is on the drawing board to roll-out these channels in the current fiscal. “We are in the planning stage to launch these three news channels in the current financial year,” Vaishnava added.

He further stated that the company will also fill in the remaining gaps in the portfolio by entering Tamil and Malayalam markets. However, the timeline of the launch has not yet been decided.

“It’s not that we will not enter Tamil and Malayalam markets. We plan to have a presence across South. After Kannada and Telugu, these are the language markets that will be left for expansion,” he noted.

ZMCL already has a digital presence in all four South India languages on zeenews.com.

Outside South and Assam/North East, Vaishnava doesn’t see any more gaps in the regional portfolio. ZMCL has four national and eight regional channels in its portfolio.

In 2017, ZMCL had launched two regional channels Zee 24 Kalak (Gujarati) and Zee Uttar Pradesh/Uttarakhand. It had also launched an Urdu news channel, Zee Salaam.

“We are in a comfortable position as far as regional markets are concerned. In terms of viewership, most of our regional channels are either in number 1 or a solid number 2 position. We plan to maintain our leadership positions in key markets by growing our market share further,” Vaishnava stated.

ZMCL consolidated net profit for the quarter ended 31 December jumped 22.5% at Rs 12.19 crore compared to Rs 9.95 crore in the corresponding quarter of the previous fiscal.

Operating revenue had jumped 44.8% to Rs 159.2 crore from Rs 109.9 crore. Ad revenue increased 46.5% to Rs 143.9 crore compared to Rs 98.24 crore. Subscription revenue increased 26.6% to Rs 11.74 crore from Rs 9.27 crore.

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: Pen India plans to launch six more TV channels in 2020 nairrk 0 455 12-04-2019, 01:20 PM
Last Post: nairrk
  General News: ZEEL on course to launch four regional channels: Punit Goenka nairrk 0 388 10-21-2019, 10:21 AM
Last Post: nairrk
  Update: TRAI wants consumers to delete unwanted TV channels from their DTH plans,.. nairrk 0 472 08-20-2019, 12:23 PM
Last Post: nairrk
  General News: TRAI plans to allow third-party apps for TV channel selection.. nairrk 0 464 08-10-2019, 06:55 PM
Last Post: nairrk
  General News: Sarthak TV founder Sitaram Agrawalla plans to launch four TV channels in 2020 nairrk 0 402 07-23-2019, 10:16 AM
Last Post: nairrk
  General News: Timesnownews.com plans to add Bengali, Telugu language offerings nairrk 0 453 06-28-2019, 02:42 PM
Last Post: nairrk
  General News: ZEEL to launch three new regional movie channels: Punit Goenka nairrk 0 427 06-10-2019, 10:00 AM
Last Post: nairrk
  General News: B4U Network launches its first regional offering B4U Bhojpuri nairrk 0 520 05-15-2019, 06:59 PM
Last Post: nairrk
  General News: ABP News Network set to expand its presence in regional markets nairrk 0 655 04-12-2019, 10:20 AM
Last Post: nairrk
  Update: Star launches its fifth regional sports channel Star Sports 1 Bangla nairrk 0 474 03-06-2019, 09:44 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement