Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Zee Bangla to refresh channel campaign to dominate Bengali space
#1
Advertisement
MUMBAI: The regional space in India’s broadcasting industry is blooming. One of the most widely spoken languages in the country, Bengali has seen a surge in viewership off late. The Bangla channel from the Zee slate is all set to change the game.

Zee Bangla, that holds 44 per cent market share (WB U+R universe) and more than 50 per cent in the urban space, is all set to launch a refreshed channel campaign. Last year, the channel had 39 per cent market share and now it touches almost 50 per cent. Its latest brand philosophy “Notun Chhondey Likhbo Jibon” (Orchestrating life in a new rhythm) ignites a spark amongst the middle-class Bengali women to draw from their inner strength, tide over internal and external battles and take charge of their future to achieve the extraordinary. The brand promise will inspire the middle-class Bengali women to break the shackles of prejudice and preconceived notions, overcoming their apprehensions and taking their families ahead.

The channel soundscape has been expressed through a brand anthem orchestrated by Shantanu Moitra and sung by Shreya Ghoshal. Capturing the current day aspirations and changes in the middle-class Bengali households are two brand films, directed by Dibyendu Bose from Opus Communication and music by Shantanu Moitra. The brand strategy has been co-developed by Publicis with its Kolkata Counterpart – LKSS.

This new brand identity will be revealed during the telecast of musical reality show Sa Re Ga Ma Pa which starts from 7 October 2018 at 9.30 pm.

ZEEL business head for Zee Bangla and Zee Bangla Cinema Samrat Ghosh said that over the last 19 years, Zee Bangla has been successful on the back of good offering and among the 14 prime time slots in the GEC space Zee Bangla holds 11. He said, “We lead the time band from 4.30 to 10 pm with all our fiction and non-fiction shows.”

Ghosh added that Bengal has home-grown animated content on Sunday from 10-10.30 am Baatul the Great and Nonte Fonte which are known characters from Bengali comic books. “One of our previous offerings was Bhootu, which became extremely popular as fiction series on Zee Bangla. So we have also developed half an hour of cartoon animation around the characters.”

ZEEL cluster head regional markets Amit Shah said, “Over the last two decades, Zee Bangla has endeavoured to be a catalyst for change for the quintessential Bengali. As we look forward to the next leg of our journey, it is important for us to continuously reflect the aspirations of the evolving viewer and inspire them to be their extraordinary self. With the new campaign, we are aiming to reach out to a wider audience base and the middle-class Bengali woman, who is an epitome of resilience, courage and social change.”

ZEEL CMO Prathyusha Agarwal said, “Our new brand campaign for Zee Bangla is targeted to resonate with the middle-class Bengali household that revers a woman as the Lakshmi of the family. With our unique brand POV-led content and communication approach, this idea will reflect across all our shows and campaigns celebrating the Lokkhis who take charge of their lives and move their families ahead.”

Source:
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Zee Kannada unveils new brand identity, launches HD channel nairrk 0 279 11-06-2018, 10:50 AM
Last Post: nairrk
  General News: Ex-Videocon d2h CEO Anil Khera aims for kids' channel nairrk 0 277 11-05-2018, 03:32 PM
Last Post: nairrk
  General News: Competition heats up in Bengali GEC market nairrk 0 197 11-05-2018, 11:57 AM
Last Post: nairrk
  Update: Epic TV to launch separate HD channel nairrk 0 268 10-31-2018, 09:26 AM
Last Post: nairrk
  Update: ZEEL launches campaign to encourage HD adoption among cable, DTH customers nairrk 0 310 10-25-2018, 07:23 AM
Last Post: nairrk
  General News: Disney India launches HD Hindi movie channel nairrk 0 335 10-24-2018, 08:59 AM
Last Post: nairrk
  General News: Viasys Digital Networks to launch Marathi news channel.. nairrk 0 271 10-20-2018, 07:34 AM
Last Post: nairrk
  General News: ZMCL, Vedic Broadcasting, Disney receive TV channel licences in Sep nairrk 0 308 10-17-2018, 10:45 AM
Last Post: nairrk
  General News: NDTV launches India’s first mobile-only portrait live channel nairrk 0 209 10-16-2018, 02:54 PM
Last Post: nairrk
  General News: News18 India partners Pakistani news channel GNN for Asia Cup coverage nairrk 0 214 09-14-2018, 02:14 PM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement