Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News Zee Biskope unveils content initiatives for Holi
#1
Advertisement
[Image: Zee-Biskope-unveils-content-initiatives-...85x329.jpg]

MUMBAI: To celebrate the festivity of colours this Holi, Bhojpuri movie channel Zee Biskope will offer a bouquet of category firsts to its consumers on the occasion of Holi. The channel will have the World Television Premiere of the 2019 Pawan Singh blockbuster ‘Sher Singh’ on 10 March at 6:30 pm in the Jila Top slot.

Celebrating the myriad shades of entertainment this Holi, Zee Biskope will launch what it says are the first ever digital mascots of a Bhojpuri movie channel – Bhaiyaji and Gamchaji. The character of Bhaiyaji will portray a cool, carefree and true Bhojiwood buff who engages with the audience showcasing his expertise in Bhojpuri movies.

Gamchaji who personifies the symbolic Gamcha of the region, will be complimenting Bhaiyaji. The duo will be revealed on the channel’s social pages this Holi. Adding to the galore, the channel will also launch its brand song video across digital & television platforms.

Right after Holi, the channel will extend its marketing campaign further with digital wall paintings across Bihar, Jharkhand and UP. These would be illustrated visuals featuring the top three superstars of Bhojiwood and brand ambassadors of the channel – Nirahua, Pawan Singh and Khesari Lal Yadav.

The channel will also launch #LahariyaChallenge on-ground through a canter activity across Arrah and Chhapra where participants will be gratified for their entertaining performance on Zee Biskope’s brand song.

Zee Biskope business head Amarpreet Singh Saini said, “Since its launch, Zee Biskope has always offered its viewers with category firsts. Holi will be no exception. Be it the launch of the digital mascots – Bhaiyaji & Gamchaji or the illustrated digital wall paintings; be it #LahariyaChallenge or the brand song, the channel has meticulously catered unique offerings throughout, with a viewers first approach. The brand has big plans for the market in the coming months to keep up the momentum.”

televisionpost
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Star Movies launches kids content initiative in afternoon slot nairrk 0 110 04-01-2020, 11:35 AM
Last Post: nairrk
  General News: Sony YAY! unveils special Republic Day line-up of Honey Bunny movies nairrk 0 209 01-26-2020, 07:30 AM
Last Post: nairrk
  General News: Zee Telugu unveils two new fiction shows nairrk 0 167 01-09-2020, 09:48 AM
Last Post: nairrk
  General News: ABP News unveils new show ‘Hamara Samvidhan’ nairrk 0 165 11-25-2019, 06:15 PM
Last Post: nairrk
  General News: Discovery Channel launches first-ever short-form content series ‘Feelin’ Alive’ nairrk 0 256 11-08-2019, 08:40 AM
Last Post: nairrk
  General News: Romedy Now undergoes brand refresh, forays into original content nairrk 0 143 09-17-2019, 07:12 AM
Last Post: nairrk
  General News: SET unveils marketing campaign for KBC S-11 nairrk 0 411 07-12-2019, 03:00 PM
Last Post: nairrk
  General News: Comedy Central, Colors Infinity bolster prime-time content line-up nairrk 0 373 05-06-2019, 02:41 PM
Last Post: nairrk
  General News: News18 India unveils weekend special’s programmes for Lok Sabha polls nairrk 0 329 03-27-2019, 08:33 AM
Last Post: nairrk
  General News: Zee Café adds short-films to its content catalogue nairrk 0 303 03-23-2019, 08:44 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement