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General News Zee Café adds short-films to its content catalogue
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MUMBAI: English GEC Zee Café has added short-films to its content catalogue by partnering Royal Stag Barrel Select’s Large Short Films. This property will air every Thursday and Friday at 10:30 pm. The channel will also air these story tellers in conversation with Anupama Chopra Saturday nights at 10:30 pm.

The films telecasted include titles like Maya, Amma Meri, The Last Chapter, Ladoo, Churri, Shame, Playboy and Waterbaby, amongst many others. The filmmakers behind these masterpieces include names like Aniruddha Roy Chowdhury, Sujoy Ghosh, Anusha Bose, Samir Sadhwani, Pia Shah, Mansi Jain and Sandeep Verma.

With a specially curated library that will air nine original, powerful and perfect short films, Zee Café will take its fans on a captivating journey. The series will also feature these critically acclaimed artists in conversation with Anupama Chopra, where the experts will be seen talking about what truly defines excellence and perfection in cinema.

In addition to this, exclusive interviews with the makers will offer the viewers a glimpse into the making of these short stories that have been showcased in Kolkata, Patiala, Pune and Lucknow.

Speaking on the association, Pernod Ricard chief marketing officer Kartik Mohindra said, “We are delighted to associate with Zee Network, a brand that has always been curating new – age content for their audiences. The short film industry has been growing dramaticallyowing to the changing viewer habits. Our platform Royal Stag Barrel Select Large Short Films has become the torchbearer for original, powerful and perfect content. This partnership is a great opportunity for us to reach out to a wider audience and showcase our content on television.”

Wavemaker South Asia CEO Kartik Sharma said, “Royal Stag Barrel Select Large Short Films is an established, much loved property. It was a natural extension for it to expand it to a much wider, more efficient medium like television. Since the content on Large Short Films is diverse – We partnered with Zee Network to leverage its strength as a network catering to different kinds of audiences through a large presence across genres. PRI as a client has always been exciting to work with & it has always provided us opportunities to explore and push our boundaries. ”

ZEEL chief growth officer Ashish Sehgal said, “Short-films as a format is fairly underexposed. With audiences increasingly looking out for fresh content, these short films truly serve as a popular medium to showcase interesting works of budding and established filmmakers. Through this exciting association, Zee Café and &Pictures HD together provide the perfect platform for Royal Stag Barrel Select Large Short films to give their content a wider reach and visibility. Additionally, clients today are looking at engaging with their audiences in more than one way.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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