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General News Zee Cinema to premiere Akshay Kumar starrer ‘Kesari’ on 15 Aug
[Image: Kesari-Cover-1.jpg]

MUMBAI: Akshay Kumar and Parineeti Chopra starrer ‘Kesari’ is all set for its world television premiere on Zee Cinema this 15th August at 12 noon.

‘Kesari’ is an action-war film written and directed by Anurag Singh. It was jointly produced by Karan Johar, Aruna Bhatia, Hiroo Yash Johar, Apoorva Mehta and Sunir Khetarpal under the banners of Dharma Productions, Cape of Good Films, Azure Entertainment and Zee Studios.

The film stars Akshay Kumar with Parineeti Chopra, Mir Sarwar, Vansh Bhardwaj, Jaspreet Singh, Vivek Saini and Vikram Kochhar in supporting roles. It follows the events leading to the Battle of Saragarhi, a battle between 21 soldiers of the 36th Sikhs of the British Indian Army and 6,000–10,000 Afridi and Orakzai Pashtun tribesmen in 1897.

Paying an ode to every martyr, Zee Cinema urges citizens of India to come together and help the kin of martyrs through the #MainBhiKesari campaign. Starting 1st August, fans can extend their support by donating any amount on the Bharat Ke Veer or Freecharge App and website and share a screenshot tagging Zee Cinema and using the hashtag #MainBhiKesari. For every donation made, the channel will contribute ₹500 towards Bharat Ke Veer.

Launched in April 2017 by Akshay Kumar and the Ministry of Home Affairs, the ‘Bharat Ke Veer’ initiative started with the purpose of enabling willing donors to help and contribute towards the families of soldiers who sacrificed their lives in the line of duty.

Zee Hindi movie cluster business head Ruchir Tiwari said, “When Zee Cinema adopted Seene Mein Cinema as the brand philosophy, the aim was to ignite the ‘Jazba’ in every Indian and inspire them to go beyond the ordinary and achieve the unachievable. As industry pioneers, it is our constant effort to show movies that evoke an emotional connect and bring about a change in people’s lives. With the #MainBhiKesari campaign, we are taking a step towards fulfilling our motto. With this initiative, we hope that we can bring people together as one community and make a difference in the lives of the armed forces and their kin.”

Here is how you can contribute to the initiative, supporting our selfless brave hearts:
1. To donate, visit ‘Bharat Ke Veer’ or ‘Freecharge’ app/website
2. Upload the donation screenshot using #MainBhiKesari and tag Zee Cinema on your social media post
3. Zee Cinema will donate ₹500 for every unique screenshot uploaded

Airtel Digital HD Recorder / Kerala Vision Digital TV
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