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General News Zee Cinema to woo audiences with Cinema Premier League
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MUMBAI: Hindi movie channel Zee Cinema is all set to enthrall its viewers with an interesting line-up of movies this summer under ‘Cinema Premier League – Champion Filmein Har Din’.

Starting 7th April to 27th May, five teams – Khan Riders, Family Indians, South Kings, Comedy Challengers and Action Warriors will battle it out for 50 days lagaataar, catering to every movie aficionado.

The crowd favorite Khan Riders boast of star players including the biggest blockbusters of Aamir Khan, Salman Khan, Shah Rukh Khan like Dangal, Raees, Wanted, Chennai Express and many more.

Striking with a full dose of entertainment, Family Indians is a perfect mix of young new age blood including Akshay Kumar’s Toilet: Ek Prem Katha, Rajkummar Rao’s Bareilly Ki Barfi, Shaadi Mein Zaroor Aana and experience with the legendary library of Sooraj Barjatya’s Rajshri Productions including Vivaah, Hum Saath Saath Hain, Hum Aapke Hain Kaun and many more.

Lightning the atmosphere, Comedy Challengers will battle it out with showcasing movies of the five most successful comedy franchises to the likes of Fukrey Returns, Housefull, Golmaal, Dhamaal and Phir Hera Pheri.

Bringing the southern flavor, South Kings presents the best of the best movies of Rajinikanth, Mahesh Babu, Allu Arjun, Jr. NTR, Suriya, Vikram including Suriya S3, I…, Time Story, The Real Tevar and many more.

Pumping the adrenaline, Action Warriors brings to the field India’s biggest action entertainers with Akshay Kumar’s Holiday, Tiger Shroff’s Baaghi, Vidyut Jammwal’s Commando 2, etc.

Leading from the front will be the celebrity supporters of each team; Mandira Bedi cherry-picks to support Khan Riders, while the ideal husband, son, and brother Hiten Tejwani represents the team Family Indians. The graceful and charming Bhabhiji, Saumya Tandon represents Comedy Challengers, South Kings has the beautiful Anita Hassanandani in its corner while the handsome Karan Wahi chooses to support Action Warriors.

ZEEL chief marketing officer Prathyusha Agarwal said, “We at ZEE strongly believe that the content our viewers want is king. Cricket and Movies being the two big religions that bring India together, a Cinema Premier League is the natural answer to delight the viewers who will be flocking to their screens this cricket season. So on Zee Cinema, we decided to add some Masti to the Movies and create an epic battle between the various genres of cinema fronted by a celebrity supporter. Changing the meaning of victory and defeat, let the curtains rise for an exceptional game of cinema.

ZEEL Hindi Movies Cluster Business Head Ruchir Tiwari said, “Cinema Premier League is a grand extravaganza where cinema’s most popular genres will play the most exciting sport in the country. But of course, it’s cinema with a twist! Their fate of win or loss will be in the hands of their fans and each week we will declare who is in the forefront based on viewership data. With Cinema Premier League, we present to our audiences an array of their favorite movies, on an open field. 5 teams, 50 days of entertainment, 1 winner…let the games begin!”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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