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General News Zee Classic, Mukta A2 Cinemas to bring classic films to the big screen
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MUMBAI: Hindi classic movie channel Zee Classic has partnered multiplex chain Mukta A2 Cinemas to bring back classic films from the bygone era to the silver screen.

The popular movies will be screened at New Excelsior Mukta A2 Cinemas, one of the heritage theatres in Mumbai. New Excelsior Mukta A2 Cinemas is one of the oldest cinemas in Mumbai. The operations of the cinema were taken over by Mukta A2 Cinemas this February.

The revamped cinema has maintained most of the elements from the yester years, with the biggest screen in India and an auditorium that can accommodate 596 people. The experience is bound to invigorate nostalgia among the audience and bring back memories of watching matinee shows in big single screens.

So far, Mukta A2 Cinemas have screened movies like ‘1942: Love Story’, ‘Karz’, ‘Taal’ and ‘Andaz Apna Apna’, the era of the classics and the highly acclaimed movies of the past, since 9 April. The campaign will continue further as Zee Classic is set to present films like ‘Kalicharan’, ‘Hero’, ‘Karma’, ‘Hum Aapke Hai Kaun’, ‘Parinda’ and more at New Excelsior Mukta A2 Cinemas in Mumbai.

The classic screenings are starting from 24 September with the film ‘Kalicharan’. The film’s director Subhash Ghai and Superstar Shatrughan Sinha will be present at the event to interact with the guests and share some interesting anecdotes and stories revolving around these iconic movies.

Commenting on the association, Mukta Arts director Subhash Ghai said, “We are going to deepen our ties with evergreen movies. This association will help the audience in experiencing the yesteryear cinema with upgraded technology. Our tie-up is aimed to enhance the audience experience. The films will be screened on the largest screens in India at New Excelsior Mukta A2 Cinema.”

Speaking on the occasion, Mukta Arts MD Rahul Puri said, “Our belief always motivates us to bring better viewing experiences for our audience. With our partnership, we want to bring back some of the greatest movies and invite cinema lovers to India’s biggest cinema screen. In our past screenings, we have observed that the audiences are showing interest. We plan to continue these special screenings regularly at New Excelsior Mukta A2 Cinema.”

ZEEL Hindi movie cluster business head Ruchir Tiwari said, “This association is yet another initiative by Zee Classic to present the best of Indian classic cinema to its viewers. It is a brilliant opportunity for all film enthusiasts to revisit the iconic cults of Hindi cinema blended with the best of movie watching experience.”

Source:
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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