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General News Zee TV launches 'Zee Rishtey Awards 2010'
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Raising a toast to the completion of 18 glorious years of its precious relationship with audiences in India, Zee TV presents 'Zee Rishtey Awards 2010' - Jashn 18 Saalon Ka. The awards ceremony will be a grand celebration of the spirit of Zee TV - a channel that has brought endearing & relatable stories which beautifully encapsulate the ethos, culture & traditions of India. Zee TV has showcased the soul of India with clean family entertainment, developing a strong emotional connect with its viewers.

In the week leading up to the telecast of Zee Rishtey Awards 2010, Zee TV will showcase lively interactions of the channel's primetime actors with their fans from across the country in a special daily segment called 'Rishton Ki Saugat' at 10:30 PM starting Monday, 13th December. And, come 19th December, the Red Carpet special will showcase Zee TV actors walk in their finest threads at 7 30 pm, followed by the grand spectacle of Zee Rishtey Awards 2010 at 8 pm. It will be a memorable evening when the entire constellation of Zee TV's most popular stars will descend on a single platform and set the stage ablaze with breathtaking performances bound to set your pulse racing.

The evening will commence with an opulent rath yatra wherein the lead protagonists of each show will make a grand entrance with a procession of dancers following them. The most exciting performances of the evening include a jaw-dropping magic act by India's most popular sweethearts Manav and Archana, a fun-filled dance-off between the old-timers and the newbies of Zee and a rain-dance symbolizing the passion of "first love" by Iqbal Khan and Binny Sharma. The evening will also be peppered with comedy acts, dance performances by the cast of Zee TV's popular primetime shows and of course, the much-awaited awards ceremony recognizing the invaluable contribution of the artistes that have driven the channel from success to success.

With an extravaganza of entertainment awaiting you on the channel in the coming month, ardent TV viewers will not want to miss Zee Rishtey Awards 2010 - Jashn 18 Saalon Ka for anything in the world!

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