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General News Zee Telugu to strengthen prime-time with ‘Prema Entha Madhuram’
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MUMBAI: Zee Telugu’s brand-new primetime offering ‘Prema Entha Madhuram’ brings viewers an unconventional romance that transcends the barriers of age, life stages and background.

In line with the channel’s brand philosophy ‘Aarambam Oka Aduguthone’, the show questions if people really need a license to love? Do lovers need external approval from society to feel for one another? Should factors like cast, creed, monetary backgrounds and, in this case, age define who should love whom?

Produced by South Indian Screens, Prema Entha Madhuram will premiere on 10th February at 9 PM, every Monday to Friday, only on Zee Telugu and Zee Telugu HD.

The series was applauded for the title song, which was shot in Pahalgam, Kashmir. For the first time in the Telugu television industry, Zee Telugu’s Prema Entha Madhuram title track caller tune is out for subscription on Airtel, Vodafone, Idea, and BSNL on popular demand by the ardent audience. This popular tune will also be released on OTT platforms soon.

Superstar Mahesh Babu joined hands with Zee Telugu for a unique concept video that already gained many accolades from the fans of Prince and ardent viewers of the channel. The charming star shot with the cast of the show along with the famed Anchor Pradeep Machiraju.

The business-romantic drama boasts of a stellar star-cast including the popular actors Venkat Sriram as Arya Vardhan and Varsha HK as Anu. Set against the backdrop of Hyderabad, Prema Entha Madhuram chronicles the unique journey of Arya Vardhan and Anu, two strikingly different individuals hailing from diverse backgrounds fall in love irrespective of their substantial age difference.

As their contrasting universes collide, will Arya Vardhan and Anu stand up against taboos and prejudice as they face the eternal question – ‘What will society say?’ Will the two muster the courage to admit their love?

As the story progresses, viewers at multiple junctures will be posed with interesting questions about love and companionship. Will a love so intense bow down to the cognition of age differences? Or will braving societal stigma together empower Arya Vardhan and Anu as a couple?

Televisionpost
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Airtel Digital HD Recorder / Kerala Vision Digital TV
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