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General News Zee Yuva bags ‘Gold’ as the Best Social Media Brand in Media & Entertainment category
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Zee Yuva bags ‘Gold’ as the Best Social Media Brand in Media & Entertainment category – TV Channels


Zee Yuva creates huge buzz in the industry by winning ‘Gold’ award in Media and Entertainment category by one of India’s top media publishing Site-Social Samosa

Zee Yuva not only surpassed regional channels but also defeated the industry honchos to win the coveted gold. This was only possible due to clear defined strategy of giving importance to digital medium as much as traditional mediums during channel launch. The pre-launch buzz was created by ‘#YuvaMhanje campaign’ which became talk of the state by engaging 8 Lakh+ audiences and boasting 7000+ entries. Release of shows title tracks on social media created interest amongst the audiences to watch the show. Bun Maska, Love Lagna Locha and Freshers title tracks got 2.5L,2L, and 3L views respectively in a matter of just 2 days.

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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