Advertisement


Advertisement

Thread Rating:
  • 0 Vote(s) - 0 Average
  • 1
  • 2
  • 3
  • 4
  • 5
General News iTV Network in agreement with AM Television to launch NE News
#1
Advertisement
[Image: NE-News-Logo.png.webp]

MUMBAI: iTV Network has entered into an agreement with AM Television, the owner of Assamese news channel Prag News, to launch NE News. iTV network and AM Television today announced their agreement to launch NE News at an event in Guwahati.

iTV Network in agreement with AM Television to NE NewsNE News will be a free-to-air (FTA) news channel. It will be available across all the platforms and will have a presence on Cable, DTH and Digital platforms.

The channel’s philosophy is to present content that is credible, insightful and positive in nature. It will telecast daily state-specific news bulletins done in the vernacular language of all States.

The programming will focus on viz. Regional News (in Assamese, Bengali, Bodo, Nepali, Hindi and English language), Socio-legal shows, News Insights, Talk shows, Cultural shows, Special programming on food, fashion, lifestyle, tourism, music, sports, health and education et al.

In line with the evolving consumption pattern of news, the channel will not just be limited to television, but will also have a focused approach on social media presence and create a content that focuses on engaging viewers of all age group.

The existing set of players in the north-east news channel genre includes News Live, DY 365, Protidin Time, News18 Assam, Assam Talks and News Time Assam.

iTV Network Founder and Promoter Kartikeya Sharma said, “With NE News, iTV network further aims to strengthen its position by targeting the viewers’ in north-east and providing them with differentiated content which cuts through the morass of the market by offering the viewers a ‘different visual culture’ without compromising on basic values. It’ll be a perfect platform for the advertisers to reach to their target audience.”

AM Television CMD Sanjive Narain said, “The partnership with iTV network is a strong strategic fit, leveraging the two leading companies’ respective strengths, across many areas. With NE News, it is a powerful opportunity for us to significantly expand our presence in the north-east region, a vibrant and very important market, and extend it to other parts of India over time.”

Televisionpost
___________________________________________
Airtel Digital HD Recorder / Kerala Vision Digital TV
Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Star India defers launch of five channels nairrk 0 209 04-11-2020, 06:55 PM
Last Post: nairrk
  General News: ABP News Network launches special initiative ‘Senior Patrol’ nairrk 0 158 04-09-2020, 02:15 PM
Last Post: nairrk
  General News: ABP News curates special programming initiative for Tokyo Olympics 2020 nairrk 0 153 02-25-2020, 06:54 PM
Last Post: nairrk
  General News: Sun TV Network to launch Marathi GEC once Sun Bangla breaks even nairrk 0 183 02-24-2020, 02:00 PM
Last Post: nairrk
  General News: AIR News launches website in three more languages nairrk 0 210 02-14-2020, 11:24 PM
Last Post: nairrk
  General News: Dedicated news channel for children launches on YouTube nairrk 0 217 02-04-2020, 11:20 PM
Last Post: nairrk
  General News: Star to bring multiplex strategy to small screen with launch of Star Gold 2 nairrk 0 194 01-29-2020, 02:58 PM
Last Post: nairrk
  General News: ZEEL to launch a Bhojpuri movie channel Zee Biskope on 14th January nairrk 0 233 01-10-2020, 09:32 AM
Last Post: nairrk
  General News: ZEEL to launch Tamil movie channel on 19 Jan nairrk 0 233 01-09-2020, 09:45 AM
Last Post: nairrk
  General News: Punjabi news channel ABP Sanjha, BBC’s Cbeebies get MIB approval nairrk 0 251 12-11-2019, 09:11 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement