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General News tar Gold Select HD partners select DTH ops to showcase ‘Mughal-E-Azam’
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Star Gold Select HD partners select DTH ops to showcase ‘Mughal-E-Azam’ in colour, B&W

[Image: Star-Gold-Select-HD.jpg]MUMBAI: Hindi movie channel Star Gold Select HD has partnered with select direct to home (DTH) operators to create a special add-on service for magnum opus ‘Mughal-e-Azam’.

As part of the association, the movie, which will be showcased on the platform on 17 December at 1 pm, will be available for viewing in colour as well as black & white (B&W) mode on the add-on service.

Star India Hindi movie cluster head and GM Hemal Jhaveri stated, “Taking movie-watching experience to the next level, we have lined up an innovation that will give our viewers the choice to watch Mughal-E-Azam in either colour or black and white. A special add-on service has been created on select DTH operators where the movie will be showcased in its original black & white avatar as well.”

The broadcaster has also created a marketing campaign to commemorate the airing of the film. The channel has invited artists from across the world to recreate iconic posters of Mughal-E-Azam in their respective illustration and painting styles.

Mughal-e-Azam is a 1960 Indian epic historical drama film directed by K. Asif and produced by Shapoorji Pallonji.

Starring Prithviraj Kapoor, Dilip Kumar, Madhubala, and Durga Khote, the movie follows the love affair between Mughal Prince Salim and Anarkali, a court dancer. Salim’s father, Emperor Akbar, disapproves of the relationship, which leads to a war between father and son.

“As the destination of scrupulously curated, meaningful stories on television, we couldn’t have found a more suitable film than Mughal-E- Azam, the greatest story ever told on celluloid, to be showcased on our channel,” said Jhaveri.

Source:

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Airtel Digital HD Recorder / Kerala Vision Digital TV
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