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Geodesic and Zee announce strategic alliance
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The companies have formed a new company by name "ITM Digital Pvt. Ltd." to address the growing market for content convergence and mobile value added services

Geodesic Ltd. and Zee Entertainment Ltd. have established a strategic alliance to launch real time and on-delivery entertainment applications.

The companies have formed a new company by name "ITM Digital Pvt. Ltd." to address the hugely growing market for content convergence and mobile value added services.

ITM Digital will be headquartered in Mumbai.

ITM Digital will provide consumers a range of content rich entertainment applications that promises to enhance user experience and provide value and choice to consumers on their mobile phones and desktops.

As a first stop, ITM Digital will launch content-rich and interactive internet TV on the mobile and desktop platforms. The application will stream over 20 live television channels and several on-demand video channels.

Consumers across all telecom networks will be able to download the application, discover, access, and schedule content through an easy-to-use interface using their data plans on their mobile phones, desktops and across the web.

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