Advertisement


Advertisement

Thread Rating:
  • 8 Vote(s) - 2.88 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Gitanjali Group to extend its IPL links
Advertisement
#1
So what if there's a slowdown? That's not deterring the Rs 3,500-crore jewellery manufacturer and retailer Gitanjali Group from planning to raise its involvement with the Indian Premier League (IPL) season two. The group owns popular brands like Asmi, D'damas, Nakshatra, Gili, Diya and Sangini.

"Last year, we were just associated with Shah Rukh Khan's Kolkata Knight Riders (KKR). But this time, we want to extend our IPL links to cover the Mohali and Bangalore teams as well, in addition to KKR. We are still working out the details." said Mehul Choksi, chairman, Gitanjali.

However, he did not elaborate on the money that Gitanjali would be spending by way of sponsorship. "Our domestic business is doing quite well," he added, when questioned about his decision to up his commitment to IPL during an economic downturn.

The Gitanjali Group, incidentally, has been associated with cricket in a big way. It had earlier sponsored teams in both the ICL and IPL. After establishing itself as a prominent player in the gems and jewellery industry, and with lifestyle through Bollywood, the company is associating itself with the field of sports.

During the inaugural version of the IPL, Gitanjali had given gold helmets embossed with the group logo to the Kolkata Knight Riders as well as sponsored Man-of-the Match (MoM) awards. Incidentally, Gitanjali has been a sponsor of the Mithun Chakravorty-owned team in the Indian Cricket League (ICL).

Last week, Vijay Mallya's Bangalore Royal Challengers made one of the costliest purchases in the IPL auction forking out $ 1.55 million for English cricketer Kevin Pietersen. Team Mohali's best known face is its co-owner Bollywood actress Preity Zinta.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Fed Cup: India lose to Kazakhstan, out of contention for World Group playoffs nairrk 0 723 02-09-2018, 10:36 AM
Last Post: nairrk
  General News: SRK, GMR Group among franchise owners for South Africa T20 League nairrk 0 757 06-20-2017, 09:12 AM
Last Post: nairrk
  Update: Davis Cup 2016 (Asia|Oceania group) - Updates nairrk 3 704 07-23-2016, 12:14 PM
Last Post: nairrk
Information Help: AI wait and watch as Dhoni signs with UB group.!!! nairrk 0 972 12-04-2010, 08:25 AM
Last Post: nairrk
  Adani Group may acquire Deccan Chargers for $300mn Mr.Bhat 0 959 07-20-2010, 12:34 PM
Last Post: Mr.Bhat
  India, South Africa and England in same group for WC2011 Mr.Bhat 0 757 10-08-2009, 08:12 AM
Last Post: Mr.Bhat
  India and South Africa In Same Group Mr.Bhat 0 780 07-06-2009, 01:45 PM
Last Post: Mr.Bhat
  Gitanjali adds glamour to Mumbai Indians Sathish 0 869 04-16-2009, 08:16 AM
Last Post: Sathish
  Sania-Chuang pair clinches MPS Group doubles title N.T.Pandian 0 932 04-14-2009, 09:00 AM
Last Post: N.T.Pandian
  Mahindra Group sponsors NASCAR Nationwide Series Sathish 0 959 03-23-2009, 10:50 AM
Last Post: Sathish

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement