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GlobeCast brings Russia Today to India
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MUMBAI: GlobeCast and Russia Today have entered a deal to distribute the channel in Asia to a variety of distribution networks and platforms, beginning with India.

Russia Today is Russia’s free-to-air English-language channel, broadcasting news and current affairs programming.

Russia Today is now available on cable and DTH platforms in India including WWIL, Dish Hits, InCable, 7 Star, Big TV and Sun Direct platforms – representing a potential viewership of 7 million homes.

GlobeCast is also bringing the channel to over 15,000 rooms in more than 100 high-end hotel networks in India. A total of 300 hotels will eventually receive this content, according to the deal.

In a separate deal, GlobeCast has reached an agreement with Hong Kong’s Cable TV, expanding Russia Today’s reach to viewers in the city-state.

As Russia Today’s chosen distribution partner, GlobeCast is in talks with various other large networks to carry the channel to the widest possible audience, including obtaining regulatory licences in other parts of Asia which will allow for expansion into new markets in the region for Russia Today.


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