Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 2.5 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Godrej TVs may hit market in 2011
Advertisement
#1
Fast moving consumer goods major Godrej may commercially launch television (TV) sets next year. Following a successful test run of its TV sets in Andhra Pradesh, Godrej Appliances has extended the pilot project to three more states — Kerala, West Bengal and parts of Maharashtra.

“Extending the test run is a step towards the commercial launch,” said Godrej Appliances’ COO, George Menezes. The company is a division of Godrej & Boyce.

“For the last one year, we were test marketing our colour TV sets, liquid crystal displays (LCDs) and light-emitting diodes (LEDs) only in Andhra Pradesh. The response there has buoyed us to extend the test run to allied markets.”

The products will be priced more or less in line with the industry, according to Menezes.

While the price of colour TVs will start from below Rs 10,000, LCDs and LEDs will be priced Rs 17,000-18,000 and over Rs 40,000, respectively.

When Godrej launches its TV sets next year, it will mark its foray into consumer electronics, a space dominated by Korean chaebols — LG and Samsung. Each player has about 25 per cent market share of the TV market — the largest consumer electronic segment in the country — followed by Videocon (22 per cent) and Onida (11 per cent).

K Sriram, vice-president, sales & marketing of Onida, said that “two-thirds of the TV market is dominated by the top three players”.

Making an impact, then, would not be easy for Godrej despite a strong brand equity, said analysts. “That is because incumbents in the space have already invested heavily in feature-rich products,” said Purnendu Kumar, associate vice-president, Technopak. “Their distribution and marketing, too, are sound.”

LG, for instance, had gone a step beyond investing in after-sales service, thereby taking the consumer experience to a new level, pointed out Kumar. “For Godrej to get its distribution, after-sales service as well as product offering right is going to be quite a challenge.”

Menezes didn’t buy the argument. He said his division was prepared to deal with the challenges at hand.

Source: Business Standard

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads...
Thread Author Replies Views Last Post
  General News: Indian tablet market grows 14.4% in Q2 2016, Datawind leads with 27.5% share: IDC rahul1117_kumar 0 626 08-26-2016, 03:19 PM
Last Post: rahul1117_kumar
  Breaking News: Datawind enters detachable tablets market with its Droidsurfer netbooks rahul1117_kumar 0 581 06-17-2016, 11:20 PM
Last Post: rahul1117_kumar
  General News: New Twitter feature lets developers use videos to market their apps nairrk 0 594 09-26-2015, 08:50 AM
Last Post: nairrk
  General News: China’s Massive Smartphone Market Is Finally Slowing Down SRK 0 700 05-12-2015, 09:05 AM
Last Post: SRK
  General News: NOKIA IS COMING BACK TO SMARTPHONE MARKET IN 2016 SRK 0 663 04-20-2015, 09:25 PM
Last Post: SRK
  Softpedia Giveaways 2011: 10 Licenses for SPEEDbit Video Accelerator Premium SRK 0 1,125 11-14-2011, 08:00 AM
Last Post: SRK
  Help: Sony World Photography Awards 2011 Open Winners Announced SRK 2 1,675 08-17-2011, 01:09 PM
Last Post: langone_peter
  DTH Updates: NOKIA Phones - Rate Card June 2011 greatsadiq 5 2,453 06-11-2011, 03:33 PM
Last Post: greatsadiq
  Yahoo-Bing market share increased SRK 0 1,768 05-14-2011, 01:48 PM
Last Post: SRK
  Softpedia Giveaways 2011: 25 Free Licenses for Ashampoo WinOptimizer SRK 0 1,687 05-01-2011, 04:10 PM
Last Post: SRK

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement