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Google Nexus One: Lessons Learned from the Failed Experiment
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Quote:The Nexus One is dead. Gone. As of today, Google's experiment in self-branding an Android smartphone is over--with a meteoric rise and fall that holds some valuable lessons for competing platforms and future Android smartphones.

In the days leading up to the unveiling of the Nexus One, the media was filled with the usual speculation that accompanies such events. The rumor that Google would sell the Android smartphone directly fueled expectations that the Nexus One could herald the end of device-carrier exclusivity, and introduce a new era of wireless freedom.

Unfortunately, the actual launch event failed to live up to the hype. Yes, Google introduced a direct sales model where the Nexus One was only available directly from the Google online store. However, the device was still tied more or less to a provider--and it was the weakest of the four major wireless carriers in the United States, T-Mobile.

With the Nexus One, Google introduced a new release of its OS--Android 2.1. The new features and capabilities of the OS were actually the primary focus of the Nexus One launch event, and were arguably the best thing about the Nexus One. Unfortunately for Google and the Nexus One, Android is available on a variety of smartphones so the Android 2.1 OS was not a compelling reason to purchase the Nexus One per se.

Read Full News - http://www.pcworld.com/businesscenter/ar...?tk=hp_blg
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