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Google is most valuable brand at $100 bn : Study
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NEW DELHI: Google has emerged as the most valuable brand at $100 billion, according to Millward Brown Optimor BrandZ 2009 study.

With Google leading the race, the number two spot has been bagged by Microsoft which is valued at $76.2 billion, followed Coca-Cola at $67.6 billion.

Meanwhile 15 new brands like Pampers, Nintendo and Visa have made their way into the study this year.

The study has revealed 100 brands globally which have sustained the bite of global economic recession.


Says Millward Brown Optimor CEO Joanna Seddon, “In the current environment, where the value of many businesses has fallen, brand has become even more important because it can help to sustain companies in tough times. Those who continue to invest in their brand will be better positioned for business growth as the economic situation starts to improve than those who have cut spend.”

According to the study the value of the top 100 brands has risen by 1.7 per cent in the past year to $1.95 trillion and total of 85 out of the top 100 brands remain in the table from last year.

Category wise, insurance sector witnessed the maximum fall followed by cars and financial institutions while mobile operators’ category saw the biggest growth in brand value followed by soft drinks and coffee.


The study further reveals that brands that represent good value for money and quality, including like Wal-Mart, ALDI and Auchan and H&M, have done well. Also brands which can be experienced at home have shown growth. This includes Amazon, eBay, gaming brand Nintendo and coffee brands like Nespresso and Nescafe.

The study also divulged that people still reward themselves with little treats when money is tight; thus, brands such as McDonald’s, Marlboro and Budweiser have performed well.

“It is a fantastic achievement to be one of the most valuable brands in the world, and we congratulate all brands that are featured in this ranking. At a time when marketing spend is under greater scrutiny than ever, this ranking is a way for marketers to identify the value that their brand is creating for the business,” says Millward Brown global CEO Eileen Campbell.
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