Advertisement


Advertisement

Thread Rating:
  • 4 Vote(s) - 3.75 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Google search most accessed service on mobiles too
Advertisement
#1
New Delhi: What’s true for internet, is true for mobile phones also. Google, the most popular online search engine, is the most accessed website among mobile phones users as well. A study conducted by telecom research agency Informate Mobile Intelligence (IMI) has found that the online search giant and its allied services are the most popular among mobile phone users in India, followed by Yahoo!.

Mumbai-based IMI measures mobile phone usage trends among consumers and this finding is part of their first ever study released on Wednesday. According to the study conducted among 2,500 individuals across 15 cities, including metros, tier-I and tier-II cities, online search is the most popular activity among mobile phone users with facility to access internet. This is followed by using mobile internet to access emails, followed by social networking.

In the banking and financial services category, which is the most popular segment online, ICICI Bank, Bombay Stock Exchange and National Stock Exchange are the most visited sites among mobile internet users. In the dating and matrimonial category, again with a significant following over the internet, shaadi.com is the most acccessed web site followed by bharatmatrimony and jeevansaathi. In the travel and tourism category, the study found Indian Railways to be the most visited website. Most mobile users spend most of their time on music, games and chat. While television audience measurement and online consumer trends measurement are established practices in India, there aren’t too many agencies measuring mobile phone usage trends.

IMI is eyeing to become the mobile usage rating agency in India. The company’s president Kedar Sohoni said: “Informate is aiming to become a standard rating agency that provides accurate and trusted data using industry leading metering and survey technique and this study is the first of the lot.” Most importantly, the study has found that users spend around two hours and 45 minutes of active time on mobile phones for various features and services. In the April to September 2009 period, almost 30-32% of the total active time by mobile users was spent on communication, that included voice calls, chat, messaging, voice mails and emails.

Entertainment and browsing together formed a significant part of the active time spent on mobile phones. As per data released by Informate, voice calls contribute a major portion of the communication via mobile, but messaging and chat are emerging as a good substitutes for communication.

However, it also revealed that though the time spent on voice calls are comparatively high; it is showing a downward trend. Currently, on an average 25-30 minutes of active time is spent on voice calls and almost 15-20 minutes on messaging. Meanwhile, time spent on chat shows an upward trend.

In the entertainment catagory, multimedia activities such as playing songs, listening to music and viewing pictures form a major chunk. On an average, 40-45 minutes are spent on entertainment activities. The time spent on multimedia activities is almost five times as compared to time spent on games, says the report. Mobile users listen to on an average 100 songs in a month.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  Update: Tata Sky Broadband to Offer Free Landline Service With Unlimited Voice Calling Soon nairrk 0 308 03-30-2020, 07:29 AM
Last Post: nairrk
  General News: Punch-Hole Camera To 5G Support: What’s Coming In Upcoming Mobiles 2019? technews 0 505 05-24-2019, 12:49 PM
Last Post: technews
  General News: Feature phone that has no keypad, uses Google Assistant to communicate showcased nairrk 0 638 05-11-2019, 08:46 AM
Last Post: nairrk
  General News: Reliance JioPhone gets access to Google Maps through latest update nairrk 0 610 07-11-2018, 06:30 PM
Last Post: nairrk
  General News: Google Pixel 2, Pixel 2 XL with water resistance, always-on display launched nairrk 0 864 10-05-2017, 09:26 AM
Last Post: nairrk
  General News: World's First Fidget Spinner Mobile Launched by Chilli Mobiles in India nairrk 0 932 09-26-2017, 07:33 PM
Last Post: nairrk
  General News: Bharti Airtel to roll out VoLTE service across India by March '18 nairrk 0 724 07-26-2017, 07:26 PM
Last Post: nairrk
  General News: Asus ZenFone AR with 8GB RAM, Google Tango support launched at 49,999 nairrk 0 684 07-14-2017, 07:49 AM
Last Post: nairrk
  General News: Nepal to start 4G telecom service from 2017 nairrk 0 780 12-30-2016, 08:58 AM
Last Post: nairrk
  General News: Google Play Music revamped with fresh UI, smarter playlists rahul1117_kumar 0 713 11-14-2016, 09:19 PM
Last Post: rahul1117_kumar

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement