Advertisement


Advertisement

Thread Rating:
  • 11 Vote(s) - 3.64 Average
  • 1
  • 2
  • 3
  • 4
  • 5
Govt Announces HITS Policy; Foreign Investment Upto 74% Allowed
Advertisement
#1

The Union Cabinet today approved information and broadcasting ministry’s guidelines on Headend In The Sky (HITS), a technology that enables satellite transmission of digital broadcasting signals. Unlike DTH, or direct-to-home technology, HITS requires last mile cable operators to receive signals and transmit it via cable to the consumer’s home. However, unlike cable, the last mile cable operator does not need to install an expensive headend, or elaborate infrastructure to receive, decode, amplify and transmit TV signals. This can potentially result in lower price for the end consumer.

HITS will likely provide an impetus to digitization through market-based incentives—a cheaper service that provides better picture quality driving adoption—as opposed to policy-mandated digitization, or Conditional Access System. Over a period of time and if it attracts a large number of consumers, HITS might also have a cooling effect on carriage fees, as the wide digital bandwidth of the service will allow greater channel capacity.

The policy guidelines issued today lays down a framework for HITS operators, the equivalent of Multi-System Operators in the cable ecosystem. The service will be allowed in both C-band and Ku band. ‘C’ band is used by traditional cable, while Ku band is used by DTH. Ku band has the disadvantage that it’s not suited for a tropical country like India with high rainfall—signal attenuation aften results in poor service during rains for DTH customers.

Total direct and indirect foreign investment upto 74% will be allowed in HITS companies. However, prior approval of the Foreign Investment Promotion Board will be required if foreign direct investment in the company exceeds 49%.

Existing permission holders—two so far, including Essel Group—will have to migrate to the new policy regime within three months.

Reply
Thanks given by:
Advertisement
Advertisement




Possibly Related Threads…
Thread Author Replies Views Last Post
  General News: BIG FM Announces Season 5 of 'Yaadon Ka Idiot Box' with Neelesh Misra nairrk 0 662 06-29-2018, 01:36 PM
Last Post: nairrk
  General News: Puducherry govt directs MSOs, LCOs to stop transmitting analogue signals from 30 Apr nairrk 0 670 04-18-2018, 10:18 AM
Last Post: nairrk
  General News: Big FM announces the Fifth Season of 'Benadryl Big Golden Voice' nairrk 0 705 12-05-2017, 07:40 AM
Last Post: nairrk
  General News: Saregama Carvaan announces price reduction nairrk 0 695 11-21-2017, 07:45 AM
Last Post: nairrk
  General News: IMCL added 1.5 mn new homes in 10 months on the back of its HITS platform nairrk 0 654 11-15-2017, 09:26 AM
Last Post: nairrk
  General News: Arasu digital STB costs Rs 200, govt alerts subs nairrk 0 1,155 10-05-2017, 09:09 AM
Last Post: nairrk
  General News: Mirchi associates with Delhi govt on substance use nairrk 0 885 10-02-2017, 04:35 PM
Last Post: nairrk
  General News: Punjab govt proposes law on outdoor advertising, decision to tax cable... nairrk 0 656 08-14-2017, 07:21 PM
Last Post: nairrk
  General News: Govt says no proposal to start new classical music channel on AIR, DD nairrk 0 831 08-11-2017, 07:50 AM
Last Post: nairrk
  General News: Private FM radio not to be allowed to broadcast news: Govt to SC nairrk 0 750 03-27-2017, 10:23 AM
Last Post: nairrk

Forum Jump:


Users browsing this thread: 1 Guest(s)
Advertisement