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Growing, and how!
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#1
Breaking all previous projections and estimates, the six-year-old direct-to-home (DTH) sector has crossed 22 million subscribers mark recently, spread between the six private DTH operators. But it does not stop here. The DTH industry is set to double itself in less than four years from now, experts say, making it the most dynamic and growth-led domain in the media and entertainment space.

However, on profitability and financial viability front, the DTH sector is marred by losses due to high cost of customer acquisitions and lower average revenue per users. According to the industry estimates, the combined loss of the DTH operators in last fiscal was in excess of Rs 4,500 crore on overall revenue of close to Rs 3,000 crore.

“This sector can only become profitable once an operator acquires over 8-9 million subscribers,” said Jawahar Goel, MD, Dish TV. And most operators, barring Dish TV are far from acquiring 8-9 million subscribers for now. According to industry experts, the total number of DTH subscribers to be added in 2010 will be close to 8 million while overall, the sector will see over 44 million subscribers by 2014.

Growing, and how!

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#2
The market speculation by experts too provide for gradual growth of the dth industry.
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