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Hallmark channel in HD format from 1 February
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MUMBAI: Hallmark Channel will launch in a high-definition format on 1 February.

The new format will offer an enhanced viewing opportunity for original films, presentations from the Hallmark Hall of Fame library, specials, acquired series and theatrical movies on Hallmark channels and also the premiere of original series programming on Hallmark Channel in 2010.

"As more homes have high-definition televisions, viewers are becoming more selective in their television program choices," said Hallmark Channels president and CEO Bill Abbott.

"The Hallmark Channel brand delivers high-quality television programming, not found elsewhere. The presentation in high- definition will greatly enhance that viewing experience."

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