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Handygo has yet again raised the bar in the mobile entertainment to the next level
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Quote:Handygo, the leading solutions provider for mobile entertainment and value-added services (VAS) today announced its partnership with Sony BMG for exclusive digital rights to 12 premium movies. These include the latest Hindi flicks like ‘Rajneeti’ starring Katrina Kaif and Ranbir Kapoor, ‘I hate love storys’ staring Imran Khan & Sonam Kapoor, ‘Ayeisha’ staring Abhay Deol and Sonam Kapoor, ‘Crook’ staring Emraan Hashmi and Neha Sharma. The Tamil movies include Singam, Raavan, Aadukalam, Sindubad, and Kadhal 2 Kalyanam; while the Telugu movies include Puli, Raavan and Kaleja.

“VAS companies are exhibiting a growing penchant for regional content as it accounts for 40-50% of mobile music market in India. South India is the largest regional market in mobile music monetization. Hence, Handygo is looking to acquire more content in the regional space,” says Mr. Praveen Rajpal, Chief Executive Officer, Handygo.

Handygo has yet again raised the bar in the mobile entertainment to the next level. The portfolio underlines the holistic approach of the company in content acquisition as the collection is a balanced one including premium movies from both Bollywood and Tollywood.
-Handygo gets digital rights for 12 premium Hindi, Tamil & Telugu movies including the latest flick ‘Rajneeti’.Users across almost all mobile operators can download WAP content - wallpapers, quizzes, animations & music using the short code 55678 and play contests using the respective IVR numbers

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