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Help 35-stn radio launch on Big FM for Saregama’s non-film album Naina Lagai Ke
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MUMBAI: One of the biggest complaints music labels have against the FM radio networks has been that radio has narrowed its focus – read playlists – to only Bollywood songs, giving little, if any, airplay to non-film albums, and even less to international releases, leading to plummeting sales for the labels, and no real breaking of new talent, which doesn’t augur well for both, the creative and the business side of music in India. Internationally, radio has played a critical role in breaking new music and talent.

Now, Big 92.7 FM and Saregama have made a laudable effort as a Music Label and Radio Network coming together to break a non-film music album through a radio launch to reach millions of listeners through a simulcast in 35 HSM cities and towns from the 45 that constitute the Big FM footprint in India.

Legendary singer Asha Bhosle and Shujaat Khan gave their new album Naina Lagai Ke — a Saregama release – a radio launch through an exclusive arrangement with the major FM network on Saturday. For the radio launch, Asha Bhosle and Shujaat Khan visit the Mumbai studio of BIG FM and interacted with listeners through a tête-à-tête with RJs Ketan and Divya. The duo sang songs from the album and gave listeners a sneak peek into the recording of a non–classical music album that showcases the versatility and talent of Asha Bhosle along with Shujaat Khan’s vocal- and music direction talents.

Full Story: Indian DTH Blog

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