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Help AI wait and watch as Dhoni signs with UB group.!!!
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India skipper Mahendra Singh Dhoni, a manager commercial with Air India, has signed a Rs 26 crore endorsement deal with the UB Group, which among other interests owns Kingfisher Airlines, a rival of the national carrier.

While an official from Rhiti Sports Management (RSM), the firm which manages Dhoni, said that the wicket-keeper batsman would endorse McDowell’s soda, one of UB’s products, Air India officials are following a watch-and-wait policy. AI chief manager (corporate communications) Sanjay Sharma said that Dhoni continued to be employed with Air India.

“We’ve got to know that in his capacity as a cricketer he has signed a deal with the UB group. Our top officials haven’t seen the contract papers of the deal between UB and Dhoni or the terms and conditions. So we won’t be able to comment further. That said, if Dhoni endorses Kingfisher Airlines it will lead to a conflict of interest. If I recall right, Dhoni has on one occasion endorsed the Air India brand,” Sharma told The Indian Express on Friday.

According to RSM, the new deal with UB put Dhoni in the same bracket as Bollywood actors Aamir Khan and Shah Rukh Khan, who charge between Rs 6cr to Rs 8cr per year to endorse a brand. Dhoni’s deal with UB is for three years.

Dhoni is currently endorsing 22 brands -- among them PepsiCo, real estate company Amrapali, telecom operator Aircel and retail chain Big Bazaar. His five-year deal with sportswear brand Reebok is worth Rs 6cr a year.

http://www.indianexpress.com/news/AI-wai...oup/720212


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